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Ref 1.0 Black Ref. 10.0 Extra Light Blonde Ref. 10.003 Bahia Natural Extra Light Blonde Ref. 10.1 Extra Light Ash Blonde
Ref. Colour 1.0
Ref. Colour 10.0 Ref. Colour 10.003 Ref. Colour 10.1
Ref. 10.2 Extra Light Pearl Blonde Ref. 10.21 Extra Light Pearl Ash Blonde Ref. 12.0 Special Natural High Lift Blonde Ref. 12.1 Special High Lift Ash Blonde
Ref. Colour10.2
Ref. Colour 10.21 Ref. Colour 12.0 Ref. Colour 12.1
12.11 Ref. Colour Ref. 12.21 Special High Lift Pearl Ash Ref. 12.3 Light Golden Blonde 2.0 Extra Dark Brown
Ref. Colour 12.11
Ref. Colour 12.21 Ref. Colour 12.3
Ref. Colour 2.0
3.0 Dark Brown 4.0 Brown 4.1 Ash Brown 4.3 Golden Brown
Ref. Colour 3.0 Ref. Colour 4.0
Ref. Colour4.1 Ref. Colour 4.3
4.4 Copper Brown 4.62 Brilliant Red Brown 5.0 Light Brown 5.00 Intense Natural Light Brown
Ref. Colour 4.4 Ref. Colour 4.62 Ref. Colour 5.0
Ref. Colour 5.00
5.036 Coffee 5.1 Light Ash Brown 5.12 Wenge 5.26 Brilliant Violet Red Light Brown
Ref. Colour 5.036 Ref. Colour 5.3 Ref. Colour 5.12 Ref. Colour 5.26
5.55 Intense Light Mahogany 5.66 Intense Red Light Brown 6.0 Dark Blonde Ref 6.00 Intense Natural Dark Blonde
Ref. Colour 5.55 Ref. Colour 5.66 Ref. Colour 6.0 Ref. Colour 6.00
6.003 Bahia Natural Dark Blonde 6.036 Dark Chocolate 6.1 Ash Dark Blonde 6.22 Brilliant Violet Dark Blonde
Ref. Colour 6.003 Ref. Colour 6.036
Ref. Colour 6.1 Ref. Colour 6.22
6.23 Jacaranga 6.3 Dark Golden Brown 6.31 Dark Golden Ash Blonde 6.4 Dark Copper Blonde
Ref. Colour 6.23 Ref. Colour 6.3 Ref. Colour 6.31 Ref. Colour 6.4
6.62 Brilliant Red Dark Blonde 6.66 Intense Red Dark Blonde 7.0 Blonde 7.00 Intense Natural Blonde
Ref. Colour 6.62 Ref. Colour 6.66 Ref. Colour 7.0 Ref. Colour 7.00
7.003 Bahia Natural Blonde 7.036 Milk Chocolate 7.1 Ash Blonde 7.23 Walnut
Ref. Colour 7.003 Ref. Colour 7.036 Ref. Colour 7.1 Ref. Colour 7.23
7.3 Golden Blonde 7.31 Golden Ash Blonde 7.43 Golden Copper Blonde 7.44 Intense Copper Blonde
Ref. Colour 7.3 Ref. Colour 7.31 Ref. Colour 7.43 Ref. Colour 7.44
7.53 Mahogany Golden Blonde 8.0 Light Blonde 8.00 Intense Natural Light Blonde 8.035 Cappuccino
Ref. Colour 7.53 Ref. Colour 8.0 Ref. Colour 8.00 Ref. Colour 8.035
8.1 Light Ash Blonde 8.3 Light Golden Blonde 8.31 Light Golden Ash Blonde 8.44 Intense Copper Light Blonde
Ref. Colour 8.1 Ref. Colour 8.3 Ref. Colour 8.31 Ref. Colour 8.44
8.46 Intense Copper Red Light Blonde 8.66 Intense Red Light Blonde 9.0 Very Light Blonde 9.003 Bahia Natural Very Light Blonde
Ref. Colour 8.46 Ref. Colour 8.66 Ref. Colour 9.0 Ref. Colour 9.003
9.035 Caffelatte 9.1 Very Light Ash Blonde 9.23 Birch 9.3 Very Light Golden Blonde
Ref. Colour 9.035 Ref. Colour 9.1 Ref. Colour 9.23 Ref. Colour 9.3
9.31 Very Light Golden Ash Blonde 9.43 Golden Copper Very Light Blonde BALAYAGE – Demo BALAYAGE – Hands On
Ref. Colour 9.31 Ref. Colour 9.43

BALAYAGE – Demo only - $75.00 - REF Salons receive $25 off Demo or $50 off Hands On courses

JANUARY – Mon. 22nd 9:30 am – 12:30 pm

Learn tricks & tips to perfecting this colour trend. New techniques and placement to help you achieve this look efficiently and seamlessly.

Am – Demo

BALAYAGE – Hands On - $250.00 - REF Salons receive $25 off Demo or $50 off Hands On courses

JANUARY – Mon. 22nd 9:30 am – 4:30 pm
Spend a day perfecting this colour trend. New techniques and placement to help you achieve this look efficiently and seamlessly.
Am – Demo PM – Hands On *limited to 12 stylists

*Includes: Manikin head
*Tools to bring: Colour Apron, gloves, foiling comb, clips, blowdryer, styling brushes & iron or wand.
REF. Colour Boost Masque "Try Me" Intro
Intro includes 1 of each shade plus FREE swatch ring. 10% SAVINGS
Shades include: Ash Blonde, Ash Brown, Brilliant Pink, Cool Chocolate, Dark Blonde, Golden Blonde, Intense Copper, Platinum Blonde, Radiant Red and Vivid Turquoise.

REF. Colour Boost Masque Salon Intro

Ref. Colour Boost Masque- Ash Blonde 6.76 oz.
REF. Colour Boost Masque- Ash Brown 6.76 oz.
REF. Colour Boost Masque- Brilliant Pink 6.76 oz.
REF. Colour Boost Masque- Cool Chocolate 6.76 oz.
REF. Colour Boost Masque- Dark Blonde 6.76 oz.
REF. Colour Boost Masque- Golden Blonde 6.76 oz.
Ref. Colour Boost Masque- Platinum Blonde
REF. Colour Boost Masque- Intense Copper 6.76 oz.
Ref. Colour Boost Masque- Platinum Blonde
Nourishing colour pigmented masque for quick refreshing, colour enhancement, and weightless conditioning shine. Recommended for colour treated hair.
REF. Colour Boost Masque- Vivid Turquoise 6.76 oz.
Colour Treatment Mask 542 50ml Ref. Cool Silver Shampoo  9.63 oz. Silver Shampoo 25.36 oz. Ref. Corrector- Blue 3.3 fl.oz.
Ref. Colour Treatment Mask Travel Size
Ref. Cool Silver Shampoo 9.63 oz.

Ref. Silver Shampoo 25.36 oz

Ref. Corrector Blue
Ref. Corrector- Gold 3.3 fl.oz. Ref. Corrector- Green 3.3 fl.oz. Ref. Corrector- Neutral 3.3 fl.oz. Ref. Corrector- Orange 3.3 fl.oz.
Ref. Corrector Gold Ref. Corrector Green Ref. Corrector Neutral Ref. Corrector Orange
Ref. Corrector- Red 3.3 fl.oz. Ref. Corrector- Silver 3.3 fl.oz. Ref. Corrector- Violet 3.3 fl.oz. Curl Power 244 4.22 fl.oz.
Ref. Corrector Red Ref.Corrector Silver Ref. Corrector Violet Ref. Curl Power 3.3 fl.oz.
Curl Power Trio Direct Colour Salon Intro Direct Colour-Crystal Clear Direct Colour-Denim Blue
Curl Power Trio

Set includes
  • Heat Protection
  • Curl Power
  • REF Blue Miracle Detangler Brush

High impact direct pigment colour for fashion tones and vivid shine.

Intro kit includes:
1-Denim Blue
1-Orchid Magenta
1-Saffron Yellow
1-Radiant Red
1-Emerald Green
1-Violet Grape
2-Crystal Clear
1-Swatch Ring
High impact direct pigment colour for fashion tones and vivid shine.
Direct Colour-Denim Blue

High impact direct pigment colour for fashion tones and vivid shine.
Direct Colour-Emerald Green Direct Colour-Orchid Magenta Direct Colour-Radiant Red Direct Colour-Saffron Yellow
Direct Colour-Emerald Green

High impact direct pigment colour for fashion tones and vivid shine.
Direct Colour-Orchid Magenta

High impact direct pigment colour for fashion tones and vivid shine.
Direct Colour-Radiant Red

High impact direct pigment colour for fashion tones and vivid shine.
Direct Colour-Saffron Yellow

High impact direct pigment colour for fashion tones and vivid shine.
Direct Colour-Violet Grape REF. Dry Shampoo 204 Travel 2.53 fl.oz REF. Dry Shampoo 204 7.43 fl.oz. Black Dry Shampoo REF.
Direct Colour-Violet Grape

High impact direct pigment colour for fashion tones and vivid shine.
Ref. Dry Shampoo Ref. Dry Shampoo REF Black Dry Shampoo/204 is a dry, weightless
powder spray designed to freshen up hair and add volume.
Brown Dry Shampoo 204 6.8 fl.oz. Extreme Hold Spray 525 10.14 fl.oz. Fiber Mousse 345 8.5 fl.oz. Fiber Mousse 345 Travel Size 2.5 oz
Ref. Brown Dry Shampoo Ref. Hold Hairspray 10.7 fl.oz. Ref. Fiber Mousse 8.5 fl.oz. Ref. Fiber Mousse 2.5 fl.oz.
Firm Hold Spray 5.91 fl. oz. Flexible Spray 333 Forming Cream 423 2.5 fl.oz. Get It Straight 241 4.22 fl.oz.
Ref. Hairspray 8.5 fl.oz. Flexible Spray 333 10.14 fl. oz. NEW

Medium hold versatile spray for natural movement and touchable control. Weightless and pliable manageability. Frizz free results. Moisture resistant. For all hair types.
Ref. Forming Cream 2.5 fl.oz. Ref. Get It Straight 5.1 fl.oz.
Ref Hair & Body Wash 9.63 oz. Hair and Body Shampoo 25.36 fl.oz. Heat Protection 5.9 fl.oz. Hold & Shine 545 10.7 fl.oz.
Ref. Hair & Body Wash 9.63 0z.

Hair and Body Wash

Sulphate free shampoo with botanical extracts specially chosen to protect, strengthen and add moisture to both skin and hair. Healing oils and proteins stimulate skin renewal and gurds hair from colour fading.
Ref. Heat Protection Spray 8.5 fl.oz. Ref. Hold & Shine 10.7 fl.oz.
Hold &Shine/545 Travel Size Holiday Box-Hair & Body Holiday Box - Illuminate Colour Holiday Box - Intense Hydrate
Holiday Hair and Body

Set includes
1- Hair and Body Wash 9.63 oz
1-Styling Wax
Holiday Box-Illuminate Colour

Set Inlcudes

  • Illuminate Colour Shampoo 9.63oz
  • Illuminate Colour Conditioner 8.28oz
  • Box Container
Holiday Box-Intense Hydrate

Set Inlcudes

  • Hydrate Shampoo 9.63oz
  • Hydrate Conditioner 8.28oz
  • Box Container
REF. Illiminate Colour Conditioner 25.36 fl.oz. Ref. Illuminate Colour Conditioner 8.28 oz. Illuminate Colour Conditioner 2.02 fl. oz. REF. Illuminate Colour Masque 6.76 oz.
REF. Illiminate Colour Conditioner 25.36 fl.oz.
REF. Illuminate Colour Conditioner 8.28 oz.

REF. Illuminate Colour Conditioner 2.03 oz.

REF. Illuminate Colour Masque 6.76 oz.

Ref. Illuminate Colour Shampoo 9.63 oz. Ref. Illuminate Colour Shampoo 25.36 oz. Illuminate Colour Shampoo 2.03 fl.oz. Ref. Intense Hydrate Conditioner
Ref. Illuminate Colour Shampoo 9.63 oz.

Illuminate Colour Shampoo 25.36 oz. NEW



Illuminate Colour Shampoo 2.03 oz. TRAVEL SIZE

Ref. Moisture Conditioner 8.28oz NEW


Ref. Intense Hydrate Conditioner 25.36 oz. Intense Hydrate Conditioner TRAVEL 2.02 oz. REF. Intense Hydrate Masque 6.76  fl.oz. INTENSE HYDRATE Shampoo  9.63 oz.
REF. Intense Hydrate Conditioner 25.36 oz.
REF. Intense Hydrate Conditioner 2.03 oz.

REF. Intense Hydrate Masque 6.76 fl.oz.
Ref. Intense Hydrate Shampoo NEW
INTENSE HYDRATE Shampoo 25.36 oz. LARGE Moisture Shampoo 543 75ml. Leave In Conditioner 175ml Leave-in Treatment 4.22 fl.oz.
INTENSE HYDRATE Shampoo 25.36 oz. LARGE


Ref. Moisture Shampoo 75ml TRAVEL SIZE
Ref. Leave-in Treatment
Moisture Treatment Mask 552 50ml. Molding Paste 325 6.8 fl.oz. Mousse 435 8.45 fl.oz.
REF. Moisture Treatment Mask TRAVEL SIZE
Ref. Molding Paste 6.8 fl.oz. Ref. Mousse 10.7 fl.oz.
Amplifying mousse that boosts volume.

A non sticky mousse that provides body and volume with long lasting hold. Gives weightless control to all hairstyles without drying.

HOW TO

Shake the bottle and apply the product to towel-dried hair. Define your curls or just boost your volume with a blow dryer.


Ocean Mist 303 5.1 fl.oz. Ref. Pearl Booster 3.3 fl.oz. Ref. Peroxide 1.9%/6 Volume Liter Ref. Peroxide 12%/40 Volume Liter
Ref. Ocean Mist 5.1 fl.oz. Ref. Corrector Pearl Ref. Peroxide 6 Volume Ref. Peroxide 40 Volume
Ref. Peroxide 3%/10 Volume Liter Ref. Peroxide 6%/20 Volume Liter Ref. Peroxide 9%/30 Volume Liter Plexi Logo
Ref. Peroxide 10 Volume Ref. Peroxide 20 Volume Ref. Peroxide 30 Volume Plexi Logo

Heavy weight plexi logo to use within displays and on shelving.
Measures 4" tall x 6" wide x 1 1/2" thick

REF ProPlex 01. Bonder 100ml REF ProPlex 01. Bonder 500ml ProPlex 02. Perfector 500ml
ProPlex 03. Maintainer 100ml Strengthening cream for home use.
REF A5 Signage Display REF A5 Signage Display
REF ProPlex Hair Strengthener Salon Introductory Kit contains: 1- 01. Bonder
500ml, 2- 02. Perfector 500ml, 12- 03. Maintainer 100ml, 12- ProPlex
Leaflets, 1- ProPlex Instruction Booklet, 1- ProPlex Desk Easel, 1-
ProPlex Double Sided Poster
REF ProPlex Try Me Kit contains: 1- 01. Bonder 100ml, 1- 03. Maintainer 100ml and 1- ProPlex Booklet
REF A4 Signage Display

Create and advertise promotions using this eye catching display
Plexi measures 8 1/4" tall x 6" wide
REF A5 Signage Display

Create and advertise promotions using this eye catching display
Plexi measures 11 1/2" tall x 8 1/2" wide
REF Black Logo Box REF Complete Colour Intro REF Counter Display REF Drop Down Banner-Blonde
A marketing piece to display REF products
REF Complete Colour Intro

Intro Includes both Permanent Colour and Soft Colour.

  • One of Each Permanent Colours (75 Tubes
  • Permanent Colour Chart
  • One of Each Soft Colour (33)
  • Soft Colour Chart
  • Two of Each Developer-6v, 10v, 20v, 30v and 40v
  • Bleach Jar
  • Two REF Colour Bowls
  • Two REF Colour Brushes
  • One REF Illuminate Colour Shampoo 25.36oz
  • One REF Illuminate Colour Conditioner 25.36oz
REF Counter Display

Catch your customer's eye by marketing your hero REF product on this counter display.
REF Drop Down Banner Blonde
Beautiful Cloth Banner with amazing Swedish models
Sale price of $18 with any REF. purchase
Measures 19 1/2" Wide by 38" Long
Comes with two clips for hanging
REF Drop Down Banner-Brunette REF Straight & Shiny Duo w/Free Cosmetic Tote Ref. Bleach Jar 500g/17.63 fl.oz. Ref. Bleach REFILL 500g/17.63 fl.oz.
REF Drop Down Banner Brunette
Beautiful Fabric banner with amazing Swedish Models
Only $18 with any REF purchase while supplies last

Measures 19 1/2" Wide by 38" Long
Comes with two clips for hanging

Salon purchases
  • Get it Straight
  • Shine Spray

Receives a REF cosmetic tote for free
Ref. Bleach w/ Jar Ref. Bleach REFILL
Ref. Colour Bowl Ref. Colour Brush Ref. Colour Chart
Ref. Colour Bowl Ref. Colour Brush Ref. Colour Chart DON'T FORGET YOUR GALLON PUMP!
REF. GALLON PUMP
Ref Orange Retail Bags Ref. Soft Color 0.00 Clear Corrector Ref. Soft Color 1.0 Black Ref. Soft Color 10.0 Extra Light Blonde
Ref. Banner Boho
Ref. Soft Colour 0.00 Ref Soft Colour 1.0 Ref. Soft Colour 10.0
Ref. Soft Color 10.1 Extra Light Ash Blonde Ref. Soft Color 10.21 Extra Light Pearl Ash Blonde Ref. Soft Color 4.0 Brown Ref. Soft Color 4.3 Golden Brown
Ref. Soft Colour 10.1


Ref. Soft Colour 4.0 Ref. Soft Colour 4.3
Ref. Soft Color 4.4 Copper Brown Ref. Soft Color 5.036 Coffee Ref. Soft Color 5.12 Wenge Ref. Soft Colour 5.26
Ref. Soft Colour 4.4 Ref. Soft Colour 5.036 Ref. Soft Colour 5.12 Ref. Soft Colour 5.26
Ref. Soft Color 5.55 Intense Light Mahogany Ref. Soft Color 5.66 Intense Red Light Brown Ref. Soft Color 6.0 Dark Blonde Ref. Soft Color 6.1 Dark Ash Blonde
Ref. Soft Colour 5.55 Ref. Soft Colour 5.66 Ref. Soft Colour 6.0

Ref. Soft Colour 6.1
Ref. Soft Colour 6.22 Ref. Soft Color 6.23 Jacaranga Ref. Soft Color 6.31 Dark Golden Ash Blonde Ref. Soft Color 6.4 Dark Copper Blonde
Ref. Soft Colour 6.22
Ref. Soft Colour 6.23 Ref. Soft Colour 6.31 Ref. Soft Colour 6.4 .
Ref. Soft Color 6.66 Intense Red Dark Blonde Ref. Soft Color 7.036 Chocolate Ref. Soft Color 7.3 Golden Blonde Ref. Soft Color 7.43 Golden Copper Blonde
Ref. Soft Colour 6.66 Ref. Soft Colour 7.036 Ref. Soft Colour 7.3 Ref. Soft Colour 7.43
Ref. Soft Colour 7.44 Ref. Soft Color 7.56 Mahogany Golden Blonde Ref. Soft Color 8.0 Light Blonde Ref. Soft Color 8.1 Light Ash Blonde
Ref. Soft Colour 7.44 Intense Copper Blonde
Ref. Soft Colour 7.53 Ref. Soft Colour 8.0
Ref. Soft Colour 8.1
Ref. Soft Color 8.31 Light Golden Ash Blonde Ref. Soft Color 8.66 Intense Red Light Blonde Ref. Soft Color 9.035 Caffelatte Ref. Soft Color 9.23 Birch
Ref. Soft Colour 8.31 Ref. Soft Colour 8.66 Ref. Soft Colour 9.035 Ref. Soft Colour 9.23



Ref. Soft Color 9.3 Very Light Golden Blonde Ref. Soft Color 9.43 Golden Copper V. Light Blonde REF. Soft Colour SWATCH BOOK REF. Repair Shampoo 551 Gallon
Ref. Soft Colour 9.3 Ref. Soft Colour 9.43 . REF. Soft Colour SWATCH BOOK
REF. Repair Shampoo GALLON
Reference of Sweden Root Concealer-Salon Intro ROOT CONCEALER- Product-Display Reference of Sweden ROOT CONCEALER  Black Reference of Sweden ROOT CONCEALER BROWN
Reference of Sweden Root Concealer-Salon Intro
Product Display board.
Root Concealer- Black
Ref: Root Concealer Brown
Reference of Sweden ROOT CONCEALER  Light Brown Root to Top 335 8.45 fl.oz Rough Wax 505 2.5 fl.oz Sculpting Gel 433 5.07 fl.oz.
Root Concealer- Light Brown
Ref. Root to Top 8.5 oz Ref. Rough Wax 2.5 fl.oz. Ref. Sculpting Gel 3.3 fl.oz.
Shine Spray 050 5.07 fl.oz. Spray Wax 434 8.45 fl.oz. Stay Smooth 250 4.22 fl.oz. REF. Styling Brush
Ref. Shine Spray 6.8 fl.oz. Ref. Spray Wax 8.5 fl.oz. Ref. Stay Smooth 3.3 fl.oz. REF. Styling Brush
Styling Wax 534 2.5 fl.oz Texture Cream 215 2.5 fl.oz. Texture Waves - Demo Texture Waves - Hands On
Ref. Styling Wax 2.5 oz. Ref. Texture Cream 2.5 fl.oz.

Texture Waves – Demo only - $75.00 - REF Salons receive $25 off Demo or $50 off Hands On courses

FEBRUARY – Mon. 26th 9:30 am – 12:30 pm
Learn modern wrap techniques and become familiar with REF Curly Perm.

Texture Waves – Hands On - $200.00 - REF Salons receive $25 off Demo or $50 off Hands On courses

FEBRUARY – Mon. 26th 9:30 am – 4:30 pm

Learn modern wrap techniques and become familiar with REF Curly Perm.

AM – Demo PM – Hands On *limited to 8 stylists
Location: Brava Salon Specialists, 2401 Daniels St. Madison, WI 53718

Includes: REF Curly Perm

*Stylists are responsible for bringing a model for PM Hands On Texture Service

Tools to bring: Specific perm rods you’d like to use, plastic clips, plastic rat tail comb, cutting comb, wide tooth brush, blow dryer, diffuser & shears
Thickening Spray 215 10.7 fl.oz. REF. Ultimate Repair Conditioner 25.36 oz. REF. Ultimate Repair Conditioner 8.28 fl oz. REF. Ultimate Repair Conditioner 2.03 oz.
Ref. Thickening Spray 10.7 fl.oz. REF. Ultimate Repair Conditioner 25.36 oz.

REF. Ultimate Repair Conditioner 8.28 oz.
REF. Ultimate Repair Conditioner 2.03 oz.
REF. Ultimate Repair Masque 6.76 oz. Ultimate Repair Shampoo 25.36 oz. Ultimate Repair Shampoo 9.63 fl oz. Ultimate Repair Shampoo 2.02 fl.oz.
REF. Ultimate Repair Masque 6.76 oz.
Ultimate Repair Shampoo 25.36 oz.


Ref. Repair Shampoo
Ref. Repair Shampoo TRAVEL SIZE
Weightless Volume Conditioner 25.36 fl.oz. REF. Weightless Volume Conditioner 8.28 oz. REF. Weightless Volume Conditioner 2.02 oz. Weightless Volume Shampoo  25.36 fl.oz.
Ref. Volume Conditioner Lg. w/ Pump
REF. Weightless Volume Conditioner 8.28 oz.

REF. Weightless Volume Conditioner 2.03 oz.

Ref. Volume Shampoo Lg. w/ Pump


Weightless Volume Shampoo 9.63oz Weightless Volume Shampoo TRAVEL 2.02 fl.oz. Wonder Oil 4.22 oz.
Ref. Weightless Volume Shampoo Ref. Volume Shampoo 75ml TRAVEL SIZE
Wonder Oil 4.22 oz.
Wonder Oil TRAVEL SIZE .50 oz.