Be Botanically Bold...
Innovative color-toning formula with naturally intense purple-red
pigments deliver the most natural-looking and long lasting
color-correction for brilliantly blonde hair.
Formulated with the Exclusive Violet Botanical Complex
Blueberries, Purple Sweet Potatoes and Purple Carrots, packed
with magnified amounts of beta-carotene, lycopene and lutein -- much
higher than their pale counterparts -- are uniquely chosen to deliver
both color-corrective benefits and rich nutritional supplementation.
Mega doses of beta-carotene supports fiber strength and collagen
integrity that keeps hair supple and resistant to breakage, especially
important for color-treated hair.
- Awakens & illuminates highlights in platinum & blonde hair
- Helps to eliminate unwanted yellow/brassy tones
- Deeply conditions hair for improved manageability, elasticity and damage resistance
- Restores moisture balance for lasting color retention
Use as a system with Cool Blonde Shampoo 1-2 times weekly.