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We have evolved from Henna, herbs and spices to the combination of nature and 21st century science to develop hair colour that performs to the highest standards and expectations of today’s modern women.

REF Hair colour limits the amount of chemicals used in the production of it’s products adding natural ingredients to enhance condition, shine and durability to our colouring system.

Key ingredients
  • ALOE VERA Long known for it’s healing and moisturizing properties, Aloe also brings antibacterial and soothing ingredients to the scalp during the process.
  • LOW AMMONIA With an average ammonia content of less than 2%, REF ensures proper lift and deposit ratios at any level of colour choice.
  • ANTI AGING Contains Thermus thermophilus – which is an effective, heat activated antioxidant that protects the hair and scalp from both UV-A and UV-B rays.

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Ref 1.0 Black Ref. 10.0 Extra Light Blonde Ref. 10.003 Bahia Natural Extra Light Blonde
Ref. Colour 1.0
Ref. Colour 10.0 Ref. Colour 10.003
Ref. 10.1 Extra Light Ash Blonde Ref. 10.2 Extra Light Pearl Blonde Ref. 10.21 Extra Light Pearl Ash Blonde
Ref. Colour 10.1 Ref. Colour10.2
Ref. Colour 10.21
Ref. 12.0 Special Natural High Lift Blonde Ref. 12.1 Special High Lift Ash Blonde 12.11 Ref. Colour
Ref. Colour 12.0 Ref. Colour 12.1 Ref. Colour 12.11
Ref. 12.21 Special High Lift Pearl Ash Ref. 12.3 Light Golden Blonde 2.0 Extra Dark Brown
Ref. Colour 12.21 Ref. Colour 12.3
Ref. Colour 2.0
20 Volume Peroxide-8oz 3.0 Dark Brown 4.0 Brown
TRIAL SIZE Ref. Colour 3.0 Ref. Colour 4.0
4.1 Ash Brown 4.11 Darkest Cool Ash 3.3 fl oz 4.3 Golden Brown
Ref. Colour4.1 4.11 Darkest Cool Ash 3.3 fl oz Ref. Colour 4.3
4.4 Copper Brown 4.62 Brilliant Red Brown 5.0 Light Brown
Ref. Colour 4.4 Ref. Colour 4.62 Ref. Colour 5.0
5.00 Intense Natural Light Brown 5.036 Coffee 5.1 Light Ash Brown
Ref. Colour 5.00 Ref. Colour 5.036 Ref. Colour 5.3
5.11 Dark Smoky Ash 3.3 fl oz REF 5.12 5.26 Brilliant Violet Red Light Brown
5.11 Dark Smoky Ash 3.3 fl oz Ref. Colour 5.12 Ref. Colour 5.26
5.55 Intense Light Mahogany 5.66 Intense Red Light Brown 6.0 Dark Blonde
Ref. Colour 5.55 Ref. Colour 5.66 Ref. Colour 6.0
Ref 6.00 Intense Natural Dark Blonde 6.003 Bahia Natural Dark Blonde 6.036 Dark Chocolate
Ref. Colour 6.00 Ref. Colour 6.003 Ref. Colour 6.036
6.1 Ash Dark Blonde 6.11 Medium Cool Ash 3.3 fl oz 6.22 Brilliant Violet Dark Blonde
Ref. Colour 6.1 6.11 Medium Cool Ash 3.3 fl oz Ref. Colour 6.22
6.23 Jacaranga 6.3 Dark Golden Brown 6.31 Dark Golden Ash Blonde
Ref. Colour 6.23 Ref. Colour 6.3 Ref. Colour 6.31
6.4 Dark Copper Blonde 6.62 Brilliant Red Dark Blonde 6.66 Intense Red Dark Blonde
Ref. Colour 6.4 Ref. Colour 6.62 Ref. Colour 6.66
7.0 Blonde 7.00 Intense Natural Blonde 7.003 Bahia Natural Blonde
Ref. Colour 7.0 Ref. Colour 7.00 Ref. Colour 7.003
7.036 Milk Chocolate 7.1 Ash Blonde 7.11 Medium Light Cool Ash 3.3 fl oz
Ref. Colour 7.036 Ref. Colour 7.1 7.11 Medium Light Cool Ash 3.3 fl oz
7.23 Walnut 7.3 Golden Blonde 7.31 Golden Ash Blonde
Ref. Colour 7.23 Ref. Colour 7.3 Ref. Colour 7.31
7.43 Golden Copper Blonde 7.44 Intense Copper Blonde 7.53 Mahogany Golden Blonde
Ref. Colour 7.43 Ref. Colour 7.44 Ref. Colour 7.53
8.0 Light Blonde 8.00 Intense Natural Light Blonde 8.035 Cappuccino
Ref. Colour 8.0 Ref. Colour 8.00 Ref. Colour 8.035
8.1 Light Ash Blonde 8.11 Light Cool Ash 3.3 fl oz 8.3 Light Golden Blonde
Ref. Colour 8.1 8.11 Light Cool Ash 3.3 fl oz Ref. Colour 8.3
8.31 Light Golden Ash Blonde 8.44 Intense Copper Light Blonde 8.46 Intense Copper Red Light Blonde
Ref. Colour 8.31 Ref. Colour 8.44 Ref. Colour 8.46
8.66 Intense Red Light Blonde 9.0 Very Light Blonde 9.003 Bahia Natural Very Light Blonde
Ref. Colour 8.66 Ref. Colour 9.0 Ref. Colour 9.003
9.035 Caffelatte 9.1 Very Light Ash Blonde 9.11 Lightest Cool Ash 3.3 fl oz
Ref. Colour 9.035 Ref. Colour 9.1 9.11 Lightest Cool Ash 3.3 fl oz
9.22 Light Pearl Violet 3.38 fl. oz. 9.23 Birch 9.3 Very Light Golden Blonde
9.22 Light Pearl Violet Ref. Colour 9.23 Ref. Colour 9.3
9.31 Very Light Golden Ash Blonde 9.43 Golden Copper Very Light Blonde Backpack w/School Kit
Ref. Colour 9.31 Ref. Colour 9.43 17" backpack w/school supply kit
Ref. Corrector- Blue 3.3 fl.oz. Ref. Corrector- Gold 3.3 fl.oz. Ref. Corrector- Green 3.3 fl.oz.
Ref. Corrector Blue Ref. Corrector Gold Ref. Corrector Green
Ref. Corrector- Neutral 3.3 fl.oz. Ref. Corrector- Orange 3.3 fl.oz. Ref. Corrector- Red 3.3 fl.oz.
Ref. Corrector Neutral Ref. Corrector Orange Ref. Corrector Red
Ref. Corrector- Silver 3.3 fl.oz. Ref. Corrector- Violet 3.3 fl.oz. Ref. Pearl Booster 3.3 fl.oz.
Ref.Corrector Silver Ref. Corrector Violet Ref. Corrector Pearl
Ref. Peroxide 1.9%/6 Volume Liter Ref. Peroxide 12%/40 Volume Liter Ref. Peroxide 3%/10 Volume Liter
Ref. Peroxide 6 Volume Ref. Peroxide 40 Volume Ref. Peroxide 10 Volume
Ref. Peroxide 6%/20 Volume Liter Ref. Peroxide 9%/30 Volume Liter ProPlex 01. Bonder 100ml
Ref. Peroxide 20 Volume Ref. Peroxide 30 Volume REF ProPlex 01. Bonder 100ml
ProPlex 01. Bonder 500ml ProPlex 02. Perfector 500ml Ref. Bleach REFILL 500g/17.63 fl.oz.
REF ProPlex 01. Bonder 500ml ProPlex 02. Perfector 500ml Ref. Bleach REFILL
REF Bleach Resealable Bag REF Cool Ash Intro REF Deluxe Cool Ash Intro
Ref. Bleach w/ Jar REF Cool Ash Intro small
REF Deluxe Cool Ash Intro
REF Pastel Intro-Large REF Pastel Intro-Small REF Pastel Swatch Chart
REF pastel intro REF Pastel Intro Small REF Pastel Swatch Chart
REF Pastel-Blush REF Pastel-Cobalt REF Pastel-Graphite
REF Pastel-Blush REF Pastel-Cobalt REF Pastel-Cobalt
REF Pastel-Heaven REF Pastel-Jade REF Pastel-Lavender
REF Pastel-Cobalt REF Pastel-Blush REF Pastel-Blush
REF Pastel-Rose REF Pastel-Steel REF Permanent Colour Intro
REF Pastel-Rose REF Pastel-Steel Includes one each of the Permanent colour shades PLUS
REF Try Me Intro Ref. Colour Chart
Try the top sellers in REF! Ref. Colour Chart