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We have evolved from Henna, herbs and spices to the combination of nature and 21st century science to develop hair colour that performs to the highest standards and expectations of today’s modern women.



REF Hair colour limits the amount of chemicals used in the production of it’s products adding natural ingredients to enhance condition, shine and durability to our colouring system.



Key ingredients

  • ALOE VERA Long known for it’s healing and moisturizing properties, Aloe also brings antibacterial and soothing ingredients to the scalp during the process.
  • LOW AMMONIA With an average ammonia content of less than 2%, REF ensures proper lift and deposit ratios at any level of colour choice.
  • ANTI AGING Contains Thermus thermophilus – which is an effective, heat activated antioxidant that protects the hair and scalp from both UV-A and UV-B rays.


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REF 1.0 Black Permanent Colour - 3.38 fl oz 10 Volume/3% Cream Developer Peroxide Liter Ref. 10.0 Extra Light Blonde
Permanent Cream Colour 10 Vol Developer
Permanent Cream Colour
REF 10.003 Bahia Natural Extra Light Blonde REF 10.1 Extra Light Blonde Ash Permanent Colour REF 10.2 Extra Light Pearl Blonde Permanent colour
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
Ref. 10.21 Extra Light Pearl Ash Blonde REF 12.0 Special Natural High Lift Blonde Ref. 12.1 Special High Lift Ash Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
REF 12.11 Light Khaki Blonde Ref. 12.21 Special High Lift Pearl Ash Ref. 12.3 Light Golden Blonde
Permanent Cream Colour
Permanent Cream Colour Ref. Colour 12.3
2.0 Extra Dark Brown 20 Volume/6% Cream Developer Peroxide Liter 3.0 Dark Brown
Permanent Cream Colour 20 Vol Developer Permanent Cream Colour
30 Volume/9% Cream Developer Peroxide Liter 4.0 Brown 4.1 Ash Brown
30 Vol Developer Permanent Cream Colour Permanent Cream Colour
4.11 Darkest Cool Ash 3.3 fl oz 4.3 Golden Brown 4.4 Copper Brown
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
4.62 Brilliant Red Brown 40 Volume/12% Cream Developer Peroxide Liter 5.0 Light Brown
Permanent Cream Colour 40 Vol Developer Permanent Cream Colour
5.00 Intense Natural Light Brown 5.036 Coffee 5.1 Light Ash Brown
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
5.11 Dark Smoky Ash 3.3 fl oz REF 5.12 5.26 Brilliant Violet Red Light Brown
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
5.55 Intense Light Mahogany 5.66 Intense Red Light Brown 6 Volume/1.9% Cream Developer Peroxide Liter
Permanent Cream Colour Ref. Colour 5.66 6 volume developer
6.0 Dark Blonde Ref 6.00 Intense Natural Dark Blonde 6.003 Bahia Natural Dark Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
6.036 Dark Chocolate 6.1 Ash Dark Blonde 6.11 Medium Cool Ash 3.3 fl oz
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
6.22 Brilliant Violet Dark Blonde 6.23 Jacaranga 6.3 Dark Golden Brown
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
6.31 Dark Golden Ash Blonde 6.4 Dark Copper Blonde 6.62 Brilliant Red Dark Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
6.66 Intense Red Dark Blonde 7.0 Blonde 7.00 Intense Natural Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
7.003 Bahia Natural Blonde 7.036 Milk Chocolate 7.1 Ash Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
7.11 Medium Light Cool Ash 3.3 fl oz 7.23 Walnut 7.3 Golden Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
7.31 Golden Ash Blonde 7.43 Golden Copper Blonde 7.44 Intense Copper Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
7.53 Mahogany Golden Blonde 8.0 Light Blonde 8.00 Intense Natural Light Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
8.035 Cappuccino 8.1 Light Ash Blonde 8.11 Light Cool Ash 3.3 fl oz
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
8.3 Light Golden Blonde 8.31 Light Golden Ash Blonde 8.44 Intense Copper Light Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
8.46 Intense Copper Red Light Blonde 8.66 Intense Red Light Blonde 9.0 Very Light Blonde
Ref. Colour 8.46 Permanent Cream Colour Permanent Cream Colour
9.003 Bahia Natural Very Light Blonde 9.035 Caffelatte 9.1 Very Light Ash Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
9.11 Lightest Cool Ash 3.3 fl oz 9.22 Light Pearl Violet 3.38 fl. oz. 9.23 Birch
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
9.3 Very Light Golden Blonde 9.31 Very Light Golden Ash Blonde 9.43 Golden Copper Very Light Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
Ref. Corrector- Blue 3.3 fl.oz. Ref. Corrector- Gold 3.3 fl.oz. Ref. Pearl Booster 3.3 fl.oz.
Permanent Colour Corrector Permanent Colour Corrector Permanent Colour Corrector
Ref. Corrector- Green 3.3 fl.oz. Ref. Corrector- Neutral 3.3 fl.oz. Ref. Corrector- Orange 3.3 fl.oz.
Permanent Colour Corrector Permanent Colour Corrector Permanent Colour Corrector
Ref. Corrector- Red 3.3 fl.oz. Ref. Corrector- Silver 3.3 fl.oz. Ref. Corrector- Violet 3.3 fl.oz.
Permanent Colour Corrector Permanent Colour Corrector Permanent Colour Corrector
REF ProPlex 01 Bonder - 100ml REF ProPlex 01 Bonder - 500ml REF ProPlex 02 Perfector - 500ml
01 Bonder - 100ml 01 Bonder - 500ml Perfector
ProPlex Try Me Intro REF Bleach Resealable Bag REF Balayage Bleach Jar - 400g
Try Me Intro
*Old formula discontinued by manufacturer* Balayage powder
REF Blonde.ID Balayage Refill - 400g REF Blonde.ID High Lift Bleach - 500g REF Blonde.ID High Lift Bleach Refill - 500g
Balayage Bleach Refill High Lift Bleach High Lift Bleach Refill
REF Colour Bowl REF Colour Quick User Guide REF Colour Manual
Ref. Colour Bowl 3 Laminated Sheets to use at the Color Bar REF Colour Manual
REF Colour Swatch Book-New 2021 Colour Wheel REF Colour Wheel - Standard
Pop Out Swatches for Cream/Soft Colour plus Pastels REF Colour Wheel - Grey Coverage REF Colour Wheel - Standard
REF Logo Color Whisk REF Pastel Colour - Blush REF Pastel Colour - Cobalt
REF Logo Color Whisk Blush Cobalt
REF Pastel Colour - Graphite REF Pastel Colour - Heaven REF Pastel Colour - Jade
Graphite
Heaven Jade
REF Pastel Colour - Lavender REF Pastel Colour - Rose REF Pastel Colour - Steel
Lavender Rose Steel
Tint Brush
Dye brush
   
 
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