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Direct Colour


REF Professional Hair Color available exclusively at your locally owned REF professional salon.

See for yourself the beautiful, long lasting professional results your guests are searching for: REF Professional Hair Color is made with nutrient rich organic aloe vera and quinoa protein for shiny, beautiful natural results.

We only support locally owned salons and spas, we do not support any chains or discount stores.

What our customers are saying-

"Two new REF colors today and both were amazing! one customer has never had full grey coverage in the 15 years that I have done her, with 6 different color lines." -Emily B

“I love REF. Products. The Color is Phenomenal!” - Laura D

“Totally love the Grey Coverage!” -Laura F

“Look at the small amount of color I have used this is Crazy!” - Nannette

I’m thrilled with the results and the client says it’s the best color

she’s ever had! Thank You Jesse you rock!” - Emily

“Loving how the colors melt together!!!” - Jessica

“Just want to tell you Abel just did the prettiest Ombre with

baby lights using REF. it was so pretty!” - Jody

“Totally love the Grey Coverage!” - Laura

“I’m seriously blown away by this color,

I have never seen her so happy with her color!” - Joe

“Ok, I’m going on record that I love REF. for Grey Coverage and Shine” - Meagan
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Ref 1.0 Black 10 Volume/3% Cream Developer Peroxide Liter Ref. 10.0 Extra Light Blonde
Ref. Colour 1.0
Ref. Peroxide 10 Volume Ref. Colour 10.0
Ref. 10.003 Bahia Natural Extra Light Blonde Ref. 10.1 Extra Light Ash Blonde Ref. 10.2 Extra Light Pearl Blonde
Ref. Colour 10.003 Ref. Colour 10.1 Ref. Colour10.2
Ref. 10.21 Extra Light Pearl Ash Blonde Ref. 12.0 Special Natural High Lift Blonde Ref. 12.1 Special High Lift Ash Blonde
Ref. Colour 10.21 Ref. Colour 12.0 Ref. Colour 12.1
12.11 Ref. Colour Ref. 12.21 Special High Lift Pearl Ash Ref. 12.3 Light Golden Blonde
Ref. Colour 12.11
 		Ref. Colour 12.21 Ref. Colour 12.3
2.0 Extra Dark Brown 20 Volume/6% Cream Developer Peroxide Liter 3.0 Dark Brown
Ref. Colour 2.0
 		Ref. Peroxide 20 Volume Ref. Colour 3.0
30 Volume/9% Cream Developer Peroxide Liter 4.0 Brown 4.1 Ash Brown
Ref. Peroxide 30 Volume Ref. Colour 4.0
Ref. Colour4.1
4.11 Darkest Cool Ash 3.3 fl oz 4.3 Golden Brown 4.4 Copper Brown
4.11 Darkest Cool Ash 3.3 fl oz Ref. Colour 4.3 Ref. Colour 4.4
4.62 Brilliant Red Brown 40 Volume/12% Cream Developer Peroxide Liter 5.0 Light Brown
Ref. Colour 4.62 Ref. Peroxide 40 Volume Ref. Colour 5.0
5.00 Intense Natural Light Brown 5.036 Coffee 5.1 Light Ash Brown
Ref. Colour 5.00 Ref. Colour 5.036 Ref. Colour 5.3
5.11 Dark Smoky Ash 3.3 fl oz REF 5.12 5.26 Brilliant Violet Red Light Brown
5.11 Dark Smoky Ash 3.3 fl oz Ref. Colour 5.12 Ref. Colour 5.26
5.55 Intense Light Mahogany 5.66 Intense Red Light Brown 6 Volume/1.9% Cream Developer Peroxide Liter
Ref. Colour 5.55 Ref. Colour 5.66 Ref. Peroxide 6 Volume
6.0 Dark Blonde Ref 6.00 Intense Natural Dark Blonde 6.003 Bahia Natural Dark Blonde
Ref. Colour 6.0 Ref. Colour 6.00 Ref. Colour 6.003
6.036 Dark Chocolate 6.1 Ash Dark Blonde 6.11 Medium Cool Ash 3.3 fl oz
Ref. Colour 6.036
 		Ref. Colour 6.1 6.11 Medium Cool Ash 3.3 fl oz
6.22 Brilliant Violet Dark Blonde 6.23 Jacaranga 6.3 Dark Golden Brown
Ref. Colour 6.22 Ref. Colour 6.23 Ref. Colour 6.3
6.31 Dark Golden Ash Blonde 6.4 Dark Copper Blonde 6.62 Brilliant Red Dark Blonde
Ref. Colour 6.31 Ref. Colour 6.4 Ref. Colour 6.62
6.66 Intense Red Dark Blonde 7.0 Blonde 7.00 Intense Natural Blonde
Ref. Colour 6.66 Ref. Colour 7.0 Ref. Colour 7.00
7.003 Bahia Natural Blonde 7.036 Milk Chocolate 7.1 Ash Blonde
Ref. Colour 7.003 Ref. Colour 7.036 Ref. Colour 7.1
7.11 Medium Light Cool Ash 3.3 fl oz 7.23 Walnut 7.3 Golden Blonde
7.11 Medium Light Cool Ash 3.3 fl oz Ref. Colour 7.23 Ref. Colour 7.3
7.31 Golden Ash Blonde 7.43 Golden Copper Blonde 7.44 Intense Copper Blonde
Ref. Colour 7.31 Ref. Colour 7.43 Ref. Colour 7.44
7.53 Mahogany Golden Blonde 8.0 Light Blonde 8.00 Intense Natural Light Blonde
Ref. Colour 7.53 Ref. Colour 8.0 Ref. Colour 8.00
8.035 Cappuccino 8.1 Light Ash Blonde 8.11 Light Cool Ash 3.3 fl oz
Ref. Colour 8.035 Ref. Colour 8.1 8.11 Light Cool Ash 3.3 fl oz
8.3 Light Golden Blonde 8.31 Light Golden Ash Blonde 8.44 Intense Copper Light Blonde
Ref. Colour 8.3 Ref. Colour 8.31 Ref. Colour 8.44
8.46 Intense Copper Red Light Blonde 8.66 Intense Red Light Blonde 9.0 Very Light Blonde
Ref. Colour 8.46 Ref. Colour 8.66 Ref. Colour 9.0
9.003 Bahia Natural Very Light Blonde 9.035 Caffelatte 9.1 Very Light Ash Blonde
Ref. Colour 9.003 Ref. Colour 9.035 Ref. Colour 9.1
9.11 Lightest Cool Ash 3.3 fl oz 9.22 Light Pearl Violet 3.38 fl. oz. 9.23 Birch
9.11 Lightest Cool Ash 3.3 fl oz 9.22 Light Pearl Violet Ref. Colour 9.23
9.3 Very Light Golden Blonde 9.31 Very Light Golden Ash Blonde 9.43 Golden Copper Very Light Blonde
Ref. Colour 9.3 Ref. Colour 9.31 Ref. Colour 9.43
Ref. Corrector- Blue 3.3 fl.oz. Ref. Corrector- Gold 3.3 fl.oz. Ref. Corrector- Green 3.3 fl.oz.
Ref. Corrector Blue Ref. Corrector Gold Ref. Corrector Green
Ref. Corrector- Neutral 3.3 fl.oz. Ref. Corrector- Orange 3.3 fl.oz. Ref. Corrector- Red 3.3 fl.oz.
Ref. Corrector Neutral Ref. Corrector Orange Ref. Corrector Red
Ref. Corrector- Silver 3.3 fl.oz. Ref. Corrector- Violet 3.3 fl.oz. Direct Colour Salon Intro
Ref.Corrector Silver Ref. Corrector Violet Ref Direct Colour Intro
Direct Colour-Crystal Clear Direct Colour-Denim Blue Direct Colour-Emerald Green
Ref Direct Colour-Crystal Clear Ref Direct Colour-Denim Blue Ref Direct Colour-Emerald Green
Direct Colour-Orchid Magenta Direct Colour-Radiant Red Direct Colour-Saffron Yellow
Ref Direct Colour-Orchid Magenta Ref Direct Colour-Radiant Red Ref Direct Colour-Saffron Yellow
Direct Colour-Violet Grape Ref. Pearl Booster 3.3 fl.oz. REF Plastic Jar
  • Use 3 Parts Magenta Direct Colour to 1 Part Blue Direct Color
 		Ref. Corrector Pearl Plastic Jar
ProPlex 01. Bonder 100ml ProPlex 01. Bonder 500ml ProPlex 02. Perfector 500ml
REF ProPlex 01. Bonder 100ml REF ProPlex 01. Bonder 500ml ProPlex 02. Perfector 500ml
ProPlex Try Me Kit Ref. Bleach REFILL 500g/17.63 fl.oz. REF Bleach Resealable Bag
REF ProPlex Try Me Kit
Old Formula
 		Old Formula
REF Balayage Bleach Jar 400gram REF Balayage Bleach Jar Refill 400gram RE High Lift Bleach Jar
REF Balayage Bleach Jar 400gram Refill bag for jar Canister w/Bleach Bag-New Formula
RE High Lift Bleach Jar Refill Ref. Colour Bowl REF Colour Quick User Guide
Refill bag NEW Formula Ref. Colour Bowl 3 Laminated Sheets to use at the Color Bar
REF Colour Manual REF Colour Swatch Book-New 2021 REF Logo Color Whisk
3 Laminated Sheets to use at the Color Bar Pop Out Swatches for Cream/Soft Colour plus Pastels REF Logo Color Whisk
REF Permanent Colour Intro Ref. Soft Color 0.00 Clear Corrector Ref. Soft Color 1.0 Black
Includes one each of the Permanent colour shades PLUS Ref. Soft Colour 0.00 Ref Soft Colour 1.0
Ref. Soft Color 10.0 Extra Light Blonde Ref. Soft Color 10.1 Extra Light Ash Blonde Ref. Soft Color 10.21 Extra Light Pearl Ash Blonde
Ref. Soft Colour 10.0 Ref. Soft Colour 10.1 Ref. Soft Colour 10.21 Extra Light
Ref. Soft Color 4.0 Brown Ref. Soft Color 4.11 Darkest Cool Ash Ref. Soft Color 4.3 Golden Brown
Ref. Soft Colour 4.0 Ref. Soft Colour 4.11 Darkest Cool Ash Ref. Soft Colour 4.3
Ref. Soft Color 4.4 Copper Brown Ref. Soft Color 5.036 Coffee Ref. Soft Color 5.12 Wenge
Ref. Soft Colour 4.4 Ref. Soft Colour 5.036 Ref. Soft Colour 5.12
Ref. Soft Colour 5.26 Ref. Soft Color 5.55 Intense Light Mahogany Ref. Soft Color 5.66 Intense Red Light Brown
Ref. Soft Colour 5.26
 		Ref. Soft Colour 5.55 Ref. Soft Colour 5.66
Ref. Soft Color 6.0 Dark Blonde Ref. Soft Color 6.1 Dark Ash Blonde Ref. Soft Color 6.11 Medium Cool Ash
Ref. Soft Colour 6.0

 		Ref. Soft Colour 6.1 Ref. Soft Colour 6.11 Medium Cool Ash
Ref. Soft Colour 6.22 Ref. Soft Color 6.23 Jacaranga Ref. Soft Color 6.31 Dark Golden Ash Blonde
Ref. Soft Colour 6.22
 		Ref. Soft Colour 6.23 Ref. Soft Colour 6.31
Ref. Soft Color 6.4 Dark Copper Blonde Ref. Soft Color 6.66 Intense Red Dark Blonde Ref. Soft Color 7.036 Chocolate
Ref. Soft Colour 6.4 . Ref. Soft Colour 6.66 Ref. Soft Colour 7.036
Ref. Soft Color 7.3 Golden Blonde Ref. Soft Color 7.43 Golden Copper Blonde Ref. Soft Colour 7.44
Ref. Soft Colour 7.3 Ref. Soft Colour 7.43 Ref. Soft Colour 7.44 Intense Copper Blonde
Ref. Soft Color 7.56 Mahogany Golden Blonde Ref. Soft Color 8.0 Light Blonde Ref. Soft Color 8.1 Light Ash Blonde
Ref. Soft Colour 7.53 Ref. Soft Colour 8.0
 		Ref. Soft Colour 8.1
REF Soft Colour 8.11 Light Cool Ash Ref. Soft Color 8.31 Light Golden Ash Blonde Ref. Soft Color 8.66 Intense Red Light Blonde
Ref. Soft Colour 4.11 Darkest Cool Ash Ref. Soft Colour 8.31 Ref. Soft Colour 8.66
Ref. Soft Color 9.035 Caffelatte Soft Colour 9.22 Pearl Violet Ref. Soft Color 9.23 Birch
Ref. Soft Colour 9.035 Soft Colour 9.22 Pearl Violet Ref. Soft Colour 9.23
Ref. Soft Color 9.3 Very Light Golden Blonde Ref. Soft Color 9.43 Golden Copper V. Light Blonde REF Soft Colour Intro
Ref. Soft Colour 9.3 Ref. Soft Colour 9.43 . REF Soft Colour Intro
Ref. Colour Brush Soft Colour Booster Blue Soft Colour Booster Deluxe Intro
Ref. Colour Brush Soft Colour Booster Blue Soft Colour Booster Deluxe Intro
Soft Colour Booster Gold Soft Colour Booster Green Soft Colour Booster Red
Soft Colour Booster Blue Soft Colour Booster Vilolet Soft Colour Booster Vilolet
Soft Colour Booster Try Me Kit Soft Colour Booster Violet
Soft Colour Booster Try Me Kit Soft Colour Booster Vilolet
   
 
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