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Pastel Colour REF. Permanent Colours REF. Soft Colours
Direct Colour


REF Professional Hair Color available exclusively at your locally owned REF professional salon.

See for yourself the beautiful, long lasting professional results your guests are searching for: REF Professional Hair Color is made with nutrient rich organic aloe vera and quinoa protein for shiny, beautiful natural results.

We only support locally owned salons and spas, we do not support any chains or discount stores.

What our customers are saying-

"Two new REF colors today and both were amazing! one customer has never had full grey coverage in the 15 years that I have done her, with 6 different color lines." -Emily B

“I love REF. Products. The Color is Phenomenal!” - Laura D

“Totally love the Grey Coverage!” -Laura F

“Look at the small amount of color I have used this is Crazy!” - Nannette

I’m thrilled with the results and the client says it’s the best color

she’s ever had! Thank You Jesse you rock!” - Emily

“Loving how the colors melt together!!!” - Jessica

“Just want to tell you Abel just did the prettiest Ombre with

baby lights using REF. it was so pretty!” - Jody

“Totally love the Grey Coverage!” - Laura

“I’m seriously blown away by this color,

I have never seen her so happy with her color!” - Joe

“Ok, I’m going on record that I love REF. for Grey Coverage and Shine” - Meagan
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REF 1.0 Black Permanent Colour - 3.38 fl oz 10 Volume/3% Cream Developer Peroxide Liter Ref. 10.0 Extra Light Blonde
Permanent Cream Colour 10 Vol Developer
Permanent Cream Colour
REF 10.003 Bahia Natural Extra Light Blonde REF 10.1 Extra Light Blonde Ash Permanent Colour REF 10.2 Extra Light Pearl Blonde Permanent colour
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
Ref. 10.21 Extra Light Pearl Ash Blonde REF 12.0 Special Natural High Lift Blonde Ref. 12.1 Special High Lift Ash Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
REF 12.11 Light Khaki Blonde Ref. 12.21 Special High Lift Pearl Ash Ref. 12.3 Light Golden Blonde
Permanent Cream Colour
Permanent Cream Colour Ref. Colour 12.3
2.0 Extra Dark Brown 20 Volume/6% Cream Developer Peroxide Liter 3.0 Dark Brown
Permanent Cream Colour 20 Vol Developer Permanent Cream Colour
30 Volume/9% Cream Developer Peroxide Liter 4.0 Brown 4.1 Ash Brown
30 Vol Developer Permanent Cream Colour Permanent Cream Colour
4.11 Darkest Cool Ash 3.3 fl oz 4.3 Golden Brown 4.4 Copper Brown
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
4.62 Brilliant Red Brown 40 Volume/12% Cream Developer Peroxide Liter 5.0 Light Brown
Permanent Cream Colour 40 Vol Developer Permanent Cream Colour
5.00 Intense Natural Light Brown 5.036 Coffee 5.1 Light Ash Brown
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
REF 5.12 5.26 Brilliant Violet Red Light Brown 5.55 Intense Light Mahogany
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
5.66 Intense Red Light Brown 6 Volume/1.9% Cream Developer Peroxide Liter 6.0 Dark Blonde
Ref. Colour 5.66 6 volume developer Permanent Cream Colour
Ref 6.00 Intense Natural Dark Blonde 6.003 Bahia Natural Dark Blonde 6.036 Dark Chocolate
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
6.1 Ash Dark Blonde 6.11 Medium Cool Ash 3.3 fl oz 6.22 Brilliant Violet Dark Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
6.23 Jacaranga 6.3 Dark Golden Brown 6.31 Dark Golden Ash Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
6.4 Dark Copper Blonde 6.62 Brilliant Red Dark Blonde 6.66 Intense Red Dark Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
7.0 Blonde 7.00 Intense Natural Blonde 7.003 Bahia Natural Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
7.036 Milk Chocolate 7.1 Ash Blonde 7.11 Medium Light Cool Ash 3.3 fl oz
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
7.23 Walnut 7.3 Golden Blonde 7.31 Golden Ash Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
7.43 Golden Copper Blonde 7.44 Intense Copper Blonde 7.53 Mahogany Golden Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
8.0 Light Blonde 8.00 Intense Natural Light Blonde 8.035 Cappuccino
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
8.1 Light Ash Blonde 8.11 Light Cool Ash 3.3 fl oz 8.3 Light Golden Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
8.31 Light Golden Ash Blonde 8.44 Intense Copper Light Blonde 8.46 Intense Copper Red Light Blonde
Permanent Cream Colour Permanent Cream Colour Ref. Colour 8.46
8.66 Intense Red Light Blonde 9.0 Very Light Blonde 9.003 Bahia Natural Very Light Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
9.035 Caffelatte 9.1 Very Light Ash Blonde 9.11 Lightest Cool Ash 3.3 fl oz
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
9.22 Light Pearl Violet 3.38 fl. oz. 9.23 Birch 9.3 Very Light Golden Blonde
Permanent Cream Colour Permanent Cream Colour Permanent Cream Colour
9.31 Very Light Golden Ash Blonde 9.43 Golden Copper Very Light Blonde REF Direct Colour - Crystal Clear
Permanent Cream Colour Permanent Cream Colour Crystal Clear
REF Direct Colour - Denim Blue REF Direct Colour - Emerald Green REF Direct Colour - Orchid Magenta
Denium Blue Emerald Green Orchid Magenta
REF Direct Colour - Radiant Red REF Direct Colour - Saffron Yellow REF Direct Colour - Violet Grape
Radiant Red Saffron Yellow Violet Grape
Ref. Corrector- Blue 3.3 fl.oz. Ref. Corrector- Gold 3.3 fl.oz. Ref. Pearl Booster 3.3 fl.oz.
Permanent Colour Corrector Permanent Colour Corrector Permanent Colour Corrector
Ref. Corrector- Green 3.3 fl.oz. Ref. Corrector- Neutral 3.3 fl.oz. Ref. Corrector- Orange 3.3 fl.oz.
Permanent Colour Corrector Permanent Colour Corrector Permanent Colour Corrector
Ref. Corrector- Red 3.3 fl.oz. Ref. Corrector- Silver 3.3 fl.oz. Ref. Corrector- Violet 3.3 fl.oz.
Permanent Colour Corrector Permanent Colour Corrector Permanent Colour Corrector
REF Soft Color 8.66 Intense Red Light Blonde REF Colour Bowl REF Colour Quick User Guide
8.66 Intense Red Light Blonde Ref. Colour Bowl 3 Laminated Sheets to use at the Color Bar
REF Colour Manual REF Colour Swatch Book Colour Wheel
REF Colour Manual Cream, Pastel & Soft Colours REF Colour Wheel - Grey Coverage
REF Colour Wheel - Standard REF Direct Colour Salon Intro REF Logo Color Whisk
REF Colour Wheel - Standard Intro includes each Direct Colour & 1 swatch ring REF Logo Color Whisk
REF Permanent Colour Intro REF Soft Color 0.00 Clear Corrector - 50ml REF Soft Colour - 1.0 Black 50 ml
Includes one each of the permanent colour 0.00 Clear 1.0 Black
REF Soft Colour - 10.0 Extra Light Blonde 50ml REF Soft Colour 10.1 Extra Light Ash Blonde - 50ml REF Soft Colour - 10.21 Extra Light Pearl Ash Blonde 50ml
10.0 Extra Light Blonde 10.1 Extra Light Ash Blonde 10.21 Extra Light Pearl Ash Blonde
REF Soft Colour - 4.0 Brown 50ml REF Soft Colour 4.11 Darkest Cool Ash - 50ml REF Soft Color 4.3 Golden Brown - 50ml
4.0 Brown 4.11 Darkest Cool Ash 4.3 Golden Brown
REF Soft Color 4.4 Copper Brown - 50ml REF Soft Color 5.036 Coffee - 50ml REF Soft Color 5.12 Wenge - 50ml
4.4 Copper Brown 5.036 Coffee 5.12 Wenge
REF Soft Colour 5.26 Brilliant Violet Red Blonde REF Soft Color 5.55 Intense Light Mahogany - 50ml REF Soft Color 5.66 Intense Red Light Brown - 50ml
5.26 Brilliant Violet Red Blonde
5.55 Intense Light Mahogany 5.66 Intense Red Light Brown
REF Soft Colour - 6.0 Dark Blonde 50ml REF Soft Colour - 6.1 Dark Ash Blonde 50ml REF Soft Colour 6.11 Medium Cool Ash - 50ml
6.0 Dark Blonde

 		6.1 Dark Ash Blonde 6.11 Medium Cool Ash
REF Soft Colour 6.22 Brilliant Violet Dark Blonde REF Soft Color 6.23 Jacaranga - 50ml REF Soft Color 6.31 Dark Golden Ash Blonde - 50ml
6.22 Brilliant Violet Dark Blonde
6.23 Jacaranga 6.31 Dark Golden Ash
REF Soft Color 6.4 Dark Copper Blonde - 50ml REF Soft Color 6.66 Intense Red Dark Blonde - 50ml REF Soft Color 7.036 Chocolate - 50ml
6.4 Dark Copper Blonde 6.66 Intense Red Dark Blonde 7.036 Chocolate
REF Soft Color 7.3 Golden Blonde - 50ml REF Soft Color 7.43 Golden Copper Blonde - 50ml REF Soft Colour 7.44 Intense Copper Blonde - 50ml
7.3 Golden Blonde 7.43 Golden Copper Blonde 7.44 Intense Copper Blonde
REF Soft Color 7.56 Mahogany Golden Blonde - 50ml REF Soft Colour - 8.0 Light Blonde 50ml REF Soft Colour - 8.1 Light Ash Blonde 50ml
7.53 Mahogany Golden Blonde 8.0 Light Blonde 8.1 Light Ash Blonde
REF Soft Colour 8.11 Light Cool Ash - 50ml REF Soft Color 8.31 Light Golden Ash Blonde - 50ml REF Soft Colour 9.035 Caffelatte - 50 ml
8.11 Light Cool Ash 8.31 Light Golden Ash Blonde 9.035 Caffelatte
REF Soft Colour 9.22 Pearl Violet - 50ml REF Soft Color 9.23 Birch - 50ml REF Soft Color 9.3 Very Light Golden Blonde - 50ml
9.22 Pearl Violet 9.23 Birch



9.3 Very Light Golden Blonde
REF Soft Color 9.43 Golden Copper V. Light Blonde REF Soft Colour Booster Blue - 50ml Soft Colour Booster Deluxe Intro
9.43 Golden Copper Very Light Blonde Blue Soft Colour Booster Deluxe Intro
REF Soft Colour Booster Gold - 50ml REF Soft Colour Booster Green - 50ml REF Soft Colour Booster Red - 50ml
Gold Green Red
Soft Colour Booster Try Me Kit REF Soft Colour Booster Violet - 50ml REF Soft Colour Intro
Soft Colour Booster Try Me Kit Violet REF Soft Colour Intro
Tint Brush
Dye brush
   
 
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