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Direct Colour


REF Professional Hair Color available exclusively at your locally owned REF professional salon.

See for yourself the beautiful, long lasting professional results your guests are searching for: REF Professional Hair Color is made with nutrient rich organic aloe vera and quinoa protein for shiny, beautiful natural results.

We only support locally owned salons and spas, we do not support any chains or discount stores.

What our customers are saying-

"Two new REF colors today and both were amazing! one customer has never had full grey coverage in the 15 years that I have done her, with 6 different color lines." -Emily B

“I love REF. Products. The Color is Phenomenal!” - Laura D

“Totally love the Grey Coverage!” -Laura F

“Look at the small amount of color I have used this is Crazy!” - Nannette

I’m thrilled with the results and the client says it’s the best color

she’s ever had! Thank You Jesse you rock!” - Emily

“Loving how the colors melt together!!!” - Jessica

“Just want to tell you Abel just did the prettiest Ombre with

baby lights using REF. it was so pretty!” - Jody

“Totally love the Grey Coverage!” - Laura

“I’m seriously blown away by this color,

I have never seen her so happy with her color!” - Joe

“Ok, I’m going on record that I love REF. for Grey Coverage and Shine” - Meagan

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Ref 1.0 Black Ref. 10.0 Extra Light Blonde Ref. 10.003 Bahia Natural Extra Light Blonde
Ref. Colour 1.0
Ref. Colour 10.0 Ref. Colour 10.003
Ref. 10.1 Extra Light Ash Blonde Ref. 10.2 Extra Light Pearl Blonde Ref. 10.21 Extra Light Pearl Ash Blonde
Ref. Colour 10.1 Ref. Colour10.2
Ref. Colour 10.21
Ref. 12.0 Special Natural High Lift Blonde Ref. 12.1 Special High Lift Ash Blonde 12.11 Ref. Colour
Ref. Colour 12.0 Ref. Colour 12.1 Ref. Colour 12.11
Ref. 12.21 Special High Lift Pearl Ash Ref. 12.3 Light Golden Blonde 2.0 Extra Dark Brown
Ref. Colour 12.21 Ref. Colour 12.3
Ref. Colour 2.0
20 Volume Peroxide-8oz 3.0 Dark Brown 4.0 Brown
TRIAL SIZE Ref. Colour 3.0 Ref. Colour 4.0
4.1 Ash Brown 4.11 Darkest Cool Ash 3.3 fl oz 4.3 Golden Brown
Ref. Colour4.1 4.11 Darkest Cool Ash 3.3 fl oz Ref. Colour 4.3
4.4 Copper Brown 4.62 Brilliant Red Brown 5.0 Light Brown
Ref. Colour 4.4 Ref. Colour 4.62 Ref. Colour 5.0
5.00 Intense Natural Light Brown 5.036 Coffee 5.1 Light Ash Brown
Ref. Colour 5.00 Ref. Colour 5.036 Ref. Colour 5.3
REF 5.12 5.26 Brilliant Violet Red Light Brown 5.55 Intense Light Mahogany
Ref. Colour 5.12 Ref. Colour 5.26 Ref. Colour 5.55
5.66 Intense Red Light Brown 6.0 Dark Blonde Ref 6.00 Intense Natural Dark Blonde
Ref. Colour 5.66 Ref. Colour 6.0 Ref. Colour 6.00
6.003 Bahia Natural Dark Blonde 6.036 Dark Chocolate 6.1 Ash Dark Blonde
Ref. Colour 6.003 Ref. Colour 6.036
Ref. Colour 6.1
6.11 Medium Cool Ash 3.3 fl oz 6.22 Brilliant Violet Dark Blonde 6.23 Jacaranga
6.11 Medium Cool Ash 3.3 fl oz Ref. Colour 6.22 Ref. Colour 6.23
6.3 Dark Golden Brown 6.31 Dark Golden Ash Blonde 6.4 Dark Copper Blonde
Ref. Colour 6.3 Ref. Colour 6.31 Ref. Colour 6.4
6.62 Brilliant Red Dark Blonde 6.66 Intense Red Dark Blonde 7.0 Blonde
Ref. Colour 6.62 Ref. Colour 6.66 Ref. Colour 7.0
7.00 Intense Natural Blonde 7.003 Bahia Natural Blonde 7.036 Milk Chocolate
Ref. Colour 7.00 Ref. Colour 7.003 Ref. Colour 7.036
7.1 Ash Blonde 7.11 Medium Light Cool Ash 3.3 fl oz 7.23 Walnut
Ref. Colour 7.1 7.11 Medium Light Cool Ash 3.3 fl oz Ref. Colour 7.23
7.3 Golden Blonde 7.31 Golden Ash Blonde 7.43 Golden Copper Blonde
Ref. Colour 7.3 Ref. Colour 7.31 Ref. Colour 7.43
7.44 Intense Copper Blonde 7.53 Mahogany Golden Blonde 8.0 Light Blonde
Ref. Colour 7.44 Ref. Colour 7.53 Ref. Colour 8.0
8.00 Intense Natural Light Blonde 8.035 Cappuccino 8.1 Light Ash Blonde
Ref. Colour 8.00 Ref. Colour 8.035 Ref. Colour 8.1
8.11 Light Cool Ash 3.3 fl oz 8.3 Light Golden Blonde 8.31 Light Golden Ash Blonde
8.11 Light Cool Ash 3.3 fl oz Ref. Colour 8.3 Ref. Colour 8.31
8.44 Intense Copper Light Blonde 8.46 Intense Copper Red Light Blonde 8.66 Intense Red Light Blonde
Ref. Colour 8.44 Ref. Colour 8.46 Ref. Colour 8.66
9.0 Very Light Blonde 9.003 Bahia Natural Very Light Blonde 9.035 Caffelatte
Ref. Colour 9.0 Ref. Colour 9.003 Ref. Colour 9.035
9.1 Very Light Ash Blonde 9.11 Lightest Cool Ash 3.3 fl oz 9.22 Light Pearl Violet 3.38 fl. oz.
Ref. Colour 9.1 9.11 Lightest Cool Ash 3.3 fl oz 9.22 Light Pearl Violet
9.23 Birch 9.3 Very Light Golden Blonde 9.31 Very Light Golden Ash Blonde
Ref. Colour 9.23 Ref. Colour 9.3 Ref. Colour 9.31
9.43 Golden Copper Very Light Blonde Ref. Corrector- Blue 3.3 fl.oz. Ref. Corrector- Gold 3.3 fl.oz.
Ref. Colour 9.43 Ref. Corrector Blue Ref. Corrector Gold
Ref. Corrector- Green 3.3 fl.oz. Ref. Corrector- Neutral 3.3 fl.oz. Ref. Corrector- Orange 3.3 fl.oz.
Ref. Corrector Green Ref. Corrector Neutral Ref. Corrector Orange
Ref. Corrector- Red 3.3 fl.oz. Ref. Corrector- Silver 3.3 fl.oz. Ref. Corrector- Violet 3.3 fl.oz.
Ref. Corrector Red Ref.Corrector Silver Ref. Corrector Violet
Direct Colour Salon Intro Direct Colour-Crystal Clear Direct Colour-Denim Blue
Ref Direct Colour Intro Ref Direct Colour-Crystal Clear Ref Direct Colour-Denim Blue
Direct Colour-Emerald Green Direct Colour-Orchid Magenta Direct Colour-Radiant Red
Ref Direct Colour-Emerald Green Ref Direct Colour-Orchid Magenta Ref Direct Colour-Radiant Red
Direct Colour-Saffron Yellow Direct Colour-Violet Grape Ref. Pearl Booster 3.3 fl.oz.
Ref Direct Colour-Saffron Yellow Ref Direct Colour-Violet Grape Ref. Corrector Pearl
Ref. Peroxide 1.9%/6 Volume Liter Ref. Peroxide 12%/40 Volume Liter Ref. Peroxide 3%/10 Volume Liter
Ref. Peroxide 6 Volume Ref. Peroxide 40 Volume Ref. Peroxide 10 Volume
Ref. Peroxide 6%/20 Volume Liter Ref. Peroxide 9%/30 Volume Liter ProPlex 01. Bonder 100ml
Ref. Peroxide 20 Volume Ref. Peroxide 30 Volume REF ProPlex 01. Bonder 100ml
ProPlex 01. Bonder 500ml ProPlex 02. Perfector 500ml Ref. Bleach REFILL 500g/17.63 fl.oz.
REF ProPlex 01. Bonder 500ml ProPlex 02. Perfector 500ml Ref. Bleach REFILL
REF Bleach Resealable Bag Ref. Colour Bowl Ref. Colour Brush
Ref. Bleach w/ Jar Ref. Colour Bowl Ref. Colour Brush
REF Logo Color Whisk REF Pastel Intro-Large REF Pastel Intro-Small
REF Logo Color Whisk

Silicone whisk is the perfect size to mix color!
*Bowl and brush are not included in the price-shown for sizing only
REF pastel intro REF Pastel Intro Small
REF Permanent Colour Intro Ref. Soft Color 0.00 Clear Corrector Ref. Soft Color 1.0 Black
Includes one each of the Permanent colour shades PLUS Ref. Soft Colour 0.00 Ref Soft Colour 1.0
Ref. Soft Color 10.0 Extra Light Blonde Ref. Soft Color 10.1 Extra Light Ash Blonde Ref. Soft Color 10.21 Extra Light Pearl Ash Blonde
Ref. Soft Colour 10.0 Ref. Soft Colour 10.1 Ref. Soft Colour 10.21 Extra Light
Ref. Soft Color 4.0 Brown Ref. Soft Color 4.11 Darkest Cool Ash Ref. Soft Color 4.3 Golden Brown
Ref. Soft Colour 4.0 Ref. Soft Colour 4.11 Darkest Cool Ash Ref. Soft Colour 4.3
Ref. Soft Color 4.4 Copper Brown Ref. Soft Color 5.036 Coffee Ref. Soft Color 5.12 Wenge
Ref. Soft Colour 4.4 Ref. Soft Colour 5.036 Ref. Soft Colour 5.12
Ref. Soft Colour 5.26 Ref. Soft Color 5.55 Intense Light Mahogany Ref. Soft Color 5.66 Intense Red Light Brown
Ref. Soft Colour 5.26
Ref. Soft Colour 5.55 Ref. Soft Colour 5.66
Ref. Soft Color 6.0 Dark Blonde Ref. Soft Color 6.1 Dark Ash Blonde Ref. Soft Color 6.11 Medium Cool Ash
Ref. Soft Colour 6.0

Ref. Soft Colour 6.1 Ref. Soft Colour 6.11 Medium Cool Ash
Ref. Soft Colour 6.22 Ref. Soft Color 6.23 Jacaranga Ref. Soft Color 6.31 Dark Golden Ash Blonde
Ref. Soft Colour 6.22
Ref. Soft Colour 6.23 Ref. Soft Colour 6.31
Ref. Soft Color 6.4 Dark Copper Blonde Ref. Soft Color 6.66 Intense Red Dark Blonde Ref. Soft Color 7.036 Chocolate
Ref. Soft Colour 6.4 . Ref. Soft Colour 6.66 Ref. Soft Colour 7.036
Ref. Soft Color 7.3 Golden Blonde Ref. Soft Color 7.43 Golden Copper Blonde Ref. Soft Colour 7.44
Ref. Soft Colour 7.3 Ref. Soft Colour 7.43 Ref. Soft Colour 7.44 Intense Copper Blonde
Ref. Soft Color 7.56 Mahogany Golden Blonde Ref. Soft Color 8.0 Light Blonde Ref. Soft Color 8.1 Light Ash Blonde
Ref. Soft Colour 7.53 Ref. Soft Colour 8.0
Ref. Soft Colour 8.1
REF Soft Colour 8.11 Light Cool Ash Ref. Soft Color 8.31 Light Golden Ash Blonde Ref. Soft Color 8.66 Intense Red Light Blonde
Ref. Soft Colour 4.11 Darkest Cool Ash Ref. Soft Colour 8.31 Ref. Soft Colour 8.66
Ref. Soft Color 9.035 Caffelatte Soft Colour 9.22 Pearl Violet Ref. Soft Color 9.23 Birch
Ref. Soft Colour 9.035 Soft Colour 9.22 Pearl Violet Ref. Soft Colour 9.23



Ref. Soft Color 9.3 Very Light Golden Blonde Ref. Soft Color 9.43 Golden Copper V. Light Blonde REF Soft Colour Intro
Ref. Soft Colour 9.3 Ref. Soft Colour 9.43 . REF Soft Colour Intro
REF Try Me Intro Ref. Colour Chart REF. Soft Colour SWATCH BOOK
Try the top sellers in REF! Ref. Colour Chart REF. Soft Colour SWATCH BOOK-NEW
   
 
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