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REF Developers REF Permanent Colour REF Soft Colours
REF Direct Colour
REF professional hair colour is made with nutrient rich organic aloe vera and quinoa protein for shiny, beautiful, natural results!
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REF Soft Colour Booster Red - 50ml ** Discontinued REF Soft Colour Booster - Red - 50ml

Red

(Out of Stock)
REF Soft Color 0.00 Clear Corrector - 75ml 0.00 Clear REF Soft Colour - 75ml

Clear

In stock
REF Permanent Colour 1.0 Black - 100ml 1.0 Black REF Permanent Colour - 100ml

Black

In stock
REF Soft Colour - 1.0 Black 75 ml 1.0 Black REF Soft Colour - 75ml

Black

In stock
REF Permanent Colour 10.0 Extra Light Blonde - 100ml 10.0 Extra Lt Blonde REF Permanent Colour - 100ml

Extra Light Blonde

In stock
(2)
REF Soft Colour - 10.0 Extra Light Blonde 75ml 10.0 Extra Lt Blonde REF Soft Colour - 75ml

Extra Light Blonde

In stock
REF Permanent Colour 10.003 Bahia Natural Extra Light Blonde - 100ml 10.003 Bahia Natural Extra Lt Blonde REF Permanent Colour- 100ml

Natural Extra Light Blonde

In stock
REF Permanent Colour 10.1 Extra Light Ash Blonde - 100ml 10.1 Extra Lt Ash Blonde REF Permanent Colour - 100ml

Extra Light Ash Blonde

In stock
(1)
REF Soft Colour 10.1 Extra Light Ash Blonde - 75ml 10.1 Extra Lt Ash Blonde REF Soft Colour - 75ml

Extra Light Ash Blonde

In stock
REF Permanent Colour 10.2 Extra Light Pearl Blonde - 100ml 10.2 Extra Lt Pearl Blonde REF Permanent Colour - 100ml

Extra Light Pearl Blonde

In stock
REF Permanent Colour 10.21 Extra Light Pearl Ash Blonde - 100ml 10.21 Extra Lt Pearl Ash Blonde REF Permanent Colour - 100ml

Extra Light Pearl Ash Blonde

In stock
(2)
REF Soft Colour - 10.21 Extra Light Pearl Ash 10.21 Extra Lt Pearl Ash Blonde REF Soft Colour - 75ml

Extra Light Pearl Ash

In stock
REF Permanent Colour 12.0 Special Natural High Lift Blonde - 100ml 12.0 Special Natural High Lift Blonde REF Permanent Colour- 100ml

Special Natural High Lift Blonde

In stock
REF Permanent Colour 12.1 Special High Lift Ash Blonde - 100ml 12.1 Special High Lift Ash Blonde REF Permanent Colour - 100ml

Special High Lift Ash Blonde

In stock
REF Permanent Colour 12.11 Light Khaki Blonde - 100ml 12.11 Special High Lift Cool Ash REF Permanent Colour - 100ml

Light Khaki Blonde

In stock
(1)
REF Permanent Colour 12.21 Special High Lift Pearl Ash - 100ml 12.21 Special High Lift Pearl Ash REF Permanent Colour - 100ml

Special High Lift Pearl Ash

In stock
(2)
REF Permanent Colour 12.3 Light Golden Blonde - 100ml 12.3 Special High Lift Gold REF Permanent Colour - 100ml

Light Golden Blonde

In stock
REF Permanent Colour 2.0 Extra Dark Brown - 100ml 2.0 Extra Dark Brown REF Permanent Colour - 100ml

Extra Dark Brown

In stock
REF Permanent Colour 3.0 Dark Brown - 100ml 3.0 Dark Brown REF Permanent Colour - 100ml

Dark Brown

In stock
REF Permanent Colour 4.0 Brown - 100ml 4.0 Brown REF Permanent Colour - 100ml

Brown

In stock
(3)
REF Soft Colour - 4.0 Brown 75ml 4.0 Brown REF Soft Colour - 75ml

Brown

In stock
REF Permanent Colour 4.1 Ash Brown - 100ml 4.1 Ash Brown REF Permanent Colour - 100ml

Ash Brown

In stock
(1)
REF Permanent Colour 4.11 Darkest Cool Ash - 100ml 4.11 Darkest Cool Ash REF Permanent Colour - 100ml

Darkest Cool Ash

In stock
(1)
REF Soft Colour 4.11 Darkest Cool Ash - 50ml 4.11 Darkest Cool Ash REF Soft Colour - 50ml

Darkest Cool Ash

In stock
(1)
REF Permanent Colour 4.3 Golden Brown - 100ml 4.3 Golden Brown REF Permanent Colour - 100ml

Golden Brown

In stock
REF Soft Color 4.3 Golden Brown - 50ml 4.3 Golden Brown REF Soft Colour - 50ml

Golden Brown

In stock
REF Permanent Colour 4.4 Copper Brown - 100ml 4.4 Copper Brown REF Permanent Colour - 100ml

Copper Brown

In stock
REF Soft Color 4.4 Copper Brown - 50ml 4.4 Copper Brown REF Soft Colour - 50ml

Copper Brown

In stock
REF Permanent Colour 4.62 Brilliant Red Brown - 100ml 4.62 Red Violet Brown REF Permanent Colour - 100ml

Brilliant Red Brown

In stock
(1)
REF Permanent Colour 5.0 Light Brown - 100ml 5.0 Lt Brown REF Permanent Colour - 100ml

Light Brown

In stock
(4)
REF Permanent Colour 5.00 Intense Natural Light Brown - 100ml 5.00 Intense Natural Lt Blonde REF Permanent Colour - 100ml

Intense Natural Light Blonde

In stock
(1)
REF Permanent Colour 5.036 Coffee - 100ml 5.036 Coffee REF Permanent Colour - 100ml

Coffee

In stock
(2)
REF Soft Color 5.036 Coffee - 50ml 5.036 Coffee REF Soft Colour - 50ml

Coffee

In stock
(1)
REF Permanent Colour 5.1 Light Ash Brown - 100ml 5.1 Light Ash Brown REF Permanent Colour - 100ml

Light Ash Brown

In stock
(1)
REF Permanent Colour 5.12 Wenge - 100ml 5.12 Wenge REF Permanent Colour - 100ml

Wenge

In stock
REF Soft Colour 5.12 Wenge - 75ml 5.12 Wenge REF Soft Colour - 75ml

Wenge

In stock
REF Permanent Colour 5.26 Brilliant Violet Red Light Brown - 100ml 5.26 Violet Red Light Brown REF Permanent Colour - 100ml

Brilliant Violet Red Light Brown

In stock
(1)
REF Soft Colour 5.26 Brilliant Violet Red Blonde 5.26 Violet Red Light Brown REF Soft Colour - 50ml

Brilliant Violet Red Blonde

In stock
(1)
REF Permanent Colour 5.55 Intense Light Mahogany - 100ml 5.55 Intense Mahogany REF Permanent Colour - 100ml

Intense Light Mahogany

In stock
(2)
REF Soft Color 5.55 Intense Light Mahogany - 75ml 5.55 Intense Mahogany REF Soft Colour - 75ml

Intense Light Mahogany

In stock
REF Permanent Colour 5.66 Intense Red Light Brown - 100ml 5.66 Intense Red Lt Brown REF Permanent Colour - 100ml

Intense Red Light Brown

In stock
(5)
REF Soft Color 5.66 Intense Red Light Brown - 50ml 5.66 Intense Red Lt Brown REF Soft Colour - 50ml

Intense Red Light Brown

In stock
REF Permanent Colour 6.0 Dark Blonde - 100ml 6.0 Dk Blonde REF Permanent Colour - 100ml

Dark Blonde

In stock
(6)
REF Soft Colour - 6.0 Dark Blonde 75ml 6.0 Dk Blonde REF Soft Colour - 75ml

Dark Blonde

In stock
REF Permanent Colour 6.00 Intense Natural Dark Blonde - 100ml 6.00 Intense Natural Dk Blonde REF Permanent Colour - 100ml

Intense Natural Dark Blonde

In stock
(2)
REF Permanent Colour 6.003 Bahia Natural Dark Blonde - 100ml 6.003 Bahia Natural Dk Blonde REF Permanent Colour - 100ml

Bahia Natural Dark Blonde

In stock
(2)
REF Permanent Colour 6.036 Dark Chocolate - 100ml 6.036 Dk Chocolate REF Permanent Colour - 100ml

Dark Chocolate

In stock
REF Permanent Colour 6.1 Ash Dark Blonde - 100ml 6.1 Dk Ash Blonde REF Permanent Colour - 100ml

Dark Ash Blonde

In stock
(1)
REF Soft Colour - 6.1 Dark Ash Blonde 75ml 6.1 Dk Ash Blonde REF Soft Colour - 75ml

Dark Ash Blonde

In stock
REF Permanent Colour 6.11 Medium Cool Ash - 100ml 6.11 Medium Cool Ash REF Permanent Colour - 100ml

Medium Cool Ash

In stock
REF Soft Colour 6.11 Medium Cool Ash - 50ml 6.11 Medium Cool Ash REF Soft Colour - 50ml

Medium Cool Ash

In stock
REF Permanent Colour 6.22 Brilliant Violet Dark Blonde - 100ml 6.22 Intense Violet Dark Blonde REF Permanent Colour - 100ml

Brilliant Violet Dark Blonde

In stock
(1)
REF Soft Colour 6.22 Brilliant Violet Dark Blonde 6.22 Intense Violet Dark Blonde REF Soft Colour - 50ml

Brilliant Violet Dark Blonde

In stock
(1)
REF Permanent Colour 6.23 Jacaranga - 100ml 6.23 Jacaranga REF Permanent Colour - 100ml

Jacaranga

In stock
REF Soft Color 6.23 Jacaranga - 75ml 6.23 Jacaranga REF Soft Colour - 75ml

Jacaranga

In stock
REF Permanent Colour 6.3 Dark Golden Blonde - 100ml 6.3 Dk Golden Blonde REF Permanent Colour - 100ml

Dark Golden Blonde

In stock
(1)
REF Permanent Colour 6.31 Dark Golden Ash Blonde - 100ml 6.31 Dk Golden Ash Blonde REF Permanent Colour - 100ml

Dark Golden Ash Blonde

In stock
REF Soft Color 6.31 Dark Golden Ash Blonde - 50ml 6.31 Dk Golden Ash Blonde REF Soft Colour - 50ml

Dark Golden Ash

In stock
(1)
REF Permanent Colour 6.4 Dark Copper Blonde - 100ml 6.4 Dk Copper Blonde REF Permanent Colour - 100ml

Dark Copper Blonde

In stock
REF Soft Color 6.4 Dark Copper Blonde - 50ml 6.4 Dk Copper Blonde REF Soft Colour - 50ml

Dark Copper Blonde

In stock
REF Permanent Colour 6.62 Brilliant Red Dark Blonde - 100ml 6.62 Red Violet Dark Blonde REF Permanent Colour - 100ml

Brilliant Red Dark Blonde

In stock
REF Permanent Colour 6.66 Intense Red Dark Blonde - 100ml 6.66 Intense Red Dk Blonde REF Permanent Colour - 100ml

Intense Red Dark Blonde

In stock
(4)
REF Soft Color 6.66 Intense Red Dark Blonde - 50ml 6.66 Intense Red Dk Blonde REF Soft Colour - 50ml

Intense Red Dark Blonde

In stock
REF Permanent Colour 7.0 Blonde - 100ml 7.0 Blonde REF Permanent Colour - 100ml

Blonde

In stock
(4)
REF Permanent Colour 7.00 Intense Natural Blonde - 100ml 7.00 Intense Natural Blonde REF Permanent Colour - 100ml

Intense Natural Blonde

In stock
(2)
REF Permanent Colour 7.003 Bahia Natural Blonde - 100ml 7.003 Bahia Natural Blonde REF Permanent Colour - 100ml

Bahia Natural Blonde

In stock
(1)
REF Soft Color 7.036 Chocolate - 75ml 7.036 Chocolate REF Soft Colour - 75ml

Chocolate

In stock
REF Permanent Colour 7.036 Milk Chocolate - 100ml 7.036 Milk Chocolate REF Permanent Colour - 100ml

Milk Chocolate

In stock
REF Permanent Colour 7.1 Ash Blonde - 100ml 7.1 Ash Blonde REF Permanent Colour - 100ml

Ash Blonde

In stock
(2)
REF Permanent Colour 7.11 Medium Light Cool Ash - 100ml 7.11 Medium Lt Cool Ash REF Permanent Colour - 100ml

Medium Light Cool Ash

In stock
7.12 Ash Pearl Blonde REF Permanent Colour - 100ml 7.12 Ash Pearl Blonde REF Permanent Colour - 100ml

Ash Pearl Blonde

In stock
REF Soft Colour 7.12 Ash Pearl Blonde - 75ml 7.12 Ash Pearl Blonde REF Soft Colour - 75ml

Ash Pearl Blonde

In stock
REF Permanent Colour 7.23 Walnut - 100ml 7.23 Walnut REF Permanent Colour - 100ml

Walnut

In stock
(2)
REF Permanent Colour 7.3 Golden Blonde - 100ml 7.3 Golden Blonde REF Permanent Colour - 100ml

Golden Blonde

In stock
REF Soft Color 7.3 Golden Blonde - 75ml 7.3 Golden Blonde REF Soft Colour - 75ml

Golden Blonde

In stock
REF Permanent Colour 7.31 Golden Ash Blonde - 100ml 7.31 Golden Ash Blonde REF Permanent Colour - 100ml

Golden Ash Blonde

In stock
REF Permanent Colour 7.43 Golden Copper Blonde - 100ml 7.43 Copper Gold Blonde REF Permanent Colour - 100ml

Golden Copper Blonde

In stock
(1)
REF Soft Color 7.43 Golden Copper Blonde - 50ml 7.43 Copper Gold Blonde REF Soft Colour - 50ml

Golden Copper Blonde

In stock
REF Permanent Colour 7.44 Intense Copper Blonde - 100ml 7.44 Intense Copper Blonde REF Permanent Colour - 100ml

Intense Copper Blonde

In stock
REF Soft Colour 7.44 Intense Copper Blonde - 50ml 7.44 Intense Copper Blonde REF Soft Colour - 50ml

Intense Copper Blonde

In stock
REF Permanent Colour 7.53 Mahogany Golden Blonde - 100ml 7.53 Mahogany Golden Blonde REF Permanent Colour - 100ml

Mahogany Golden Blonde

In stock
REF Soft Color 7.56 Mahogany Golden Blonde - 50ml 7.53 Mahogany Golden Blonde REF Soft Colour - 50ml

Mahogany Golden Blonde

In stock
(1)
REF Permanent Colour 8.0 Light Blonde - 100ml 8.0 Lt Blonde REF Permeant Colour - 100ml

Light Blonde

In stock
(5)
REF Soft Colour - 8.0 Light Blonde 75ml 8.0 Lt Blonde REF Soft Colour - 75ml

Light Blonde

In stock
REF Permanent Colour 8.00 Intense Natural Light Blonde - 100ml 8.00 Intense Natural Lt Blonde REF Permanent Colour - 100ml

Intense Natural Light Blonde

In stock
REF Permanent Colour 8.035 Cappuccino - 100ml 8.035 Cappuccino REF Permanent Colour - 100ml

Cappuccino

In stock
(1)
REF Permanent Colour 8.1 Light Ash Blonde - 100ml 8.1 Lt Ash Blonde REF Permanent Colour - 100ml

Light Ash Blonde

In stock
(3)
REF Soft Colour - 8.1 Light Ash Blonde 75ml 8.1 Lt Ash Blonde REF Soft Colour - 75ml

Light Ash Blonde

In stock
REF Permanent Colour 8.11 Light Cool Ash - 100ml 8.11 Lt Cool Ash REF Permanent Colour - 100ml

Light Cool Ash

In stock
(1)
REF Soft Colour 8.11 Light Cool Ash - 50ml 8.11 Lt Cool Ash REF Soft Colour - 50ml

Light Cool Ash

In stock
(2)
   
 
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What our customers are saying-

"Two new REF colors today and both were amazing! one customer has never had full grey coverage in the 15 years that I have done her, with 6 different color lines." -Emily B

“I love REF. Products. The Color is Phenomenal!” - Laura D

“Totally love the Grey Coverage!” -Laura F

“Look at the small amount of color I have used this is Crazy!” - Nannette

I’m thrilled with the results and the client says it’s the best color

she’s ever had! Thank You Jesse you rock!” - Emily

“Loving how the colors melt together!!!” - Jessica

“Just want to tell you Abel just did the prettiest Ombre with

baby lights using REF. it was so pretty!” - Jody

“Totally love the Grey Coverage!” - Laura

“I’m seriously blown away by this color,

I have never seen her so happy with her color!” - Joe

“Ok, I’m going on record that I love REF. for Grey Coverage and Shine” - Meagan