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Direct Colour


REF Professional Hair Color available exclusively at your locally owned REF professional salon.

See for yourself the beautiful, long lasting professional results your guests are searching for: REF Professional Hair Color is made with nutrient rich organic aloe vera and quinoa protein for shiny, beautiful natural results.

We only support locally owned salons and spas, we do not support any chains or discount stores.

What our customers are saying-

"Two new REF colors today and both were amazing! one customer has never had full grey coverage in the 15 years that I have done her, with 6 different color lines." -Emily B

“I love REF. Products. The Color is Phenomenal!” - Laura D

“Totally love the Grey Coverage!” -Laura F

“Look at the small amount of color I have used this is Crazy!” - Nannette

I’m thrilled with the results and the client says it’s the best color

she’s ever had! Thank You Jesse you rock!” - Emily

“Loving how the colors melt together!!!” - Jessica

“Just want to tell you Abel just did the prettiest Ombre with

baby lights using REF. it was so pretty!” - Jody

“Totally love the Grey Coverage!” - Laura

“I’m seriously blown away by this color,

I have never seen her so happy with her color!” - Joe

“Ok, I’m going on record that I love REF. for Grey Coverage and Shine” - Meagan
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Ref 1.0 Black Ref. 10.0 Extra Light Blonde Ref. 10.003 Bahia Natural Extra Light Blonde
Ref. Colour 1.0
Ref. Colour 10.0 Ref. Colour 10.003
Ref. 10.1 Extra Light Ash Blonde Ref. 10.2 Extra Light Pearl Blonde Ref. 10.21 Extra Light Pearl Ash Blonde
Ref. Colour 10.1 Ref. Colour10.2
 		Ref. Colour 10.21
Ref. 12.0 Special Natural High Lift Blonde Ref. 12.1 Special High Lift Ash Blonde 12.11 Ref. Colour
Ref. Colour 12.0 Ref. Colour 12.1 Ref. Colour 12.11
Ref. 12.21 Special High Lift Pearl Ash Ref. 12.3 Light Golden Blonde 2.0 Extra Dark Brown
Ref. Colour 12.21 Ref. Colour 12.3
 		Ref. Colour 2.0
20 Volume Peroxide-8oz 3.0 Dark Brown 4.0 Brown
TRIAL SIZE Ref. Colour 3.0 Ref. Colour 4.0
4.1 Ash Brown 4.11 Darkest Cool Ash 3.3 fl oz 4.3 Golden Brown
Ref. Colour4.1 4.11 Darkest Cool Ash 3.3 fl oz Ref. Colour 4.3
4.4 Copper Brown 4.62 Brilliant Red Brown 5.0 Light Brown
Ref. Colour 4.4 Ref. Colour 4.62 Ref. Colour 5.0
5.00 Intense Natural Light Brown 5.036 Coffee 5.1 Light Ash Brown
Ref. Colour 5.00 Ref. Colour 5.036 Ref. Colour 5.3
5.11 Dark Smoky Ash 3.3 fl oz REF 5.12 5.26 Brilliant Violet Red Light Brown
5.11 Dark Smoky Ash 3.3 fl oz Ref. Colour 5.12 Ref. Colour 5.26
5.55 Intense Light Mahogany 5.66 Intense Red Light Brown 6.0 Dark Blonde
Ref. Colour 5.55 Ref. Colour 5.66 Ref. Colour 6.0
Ref 6.00 Intense Natural Dark Blonde 6.003 Bahia Natural Dark Blonde 6.036 Dark Chocolate
Ref. Colour 6.00 Ref. Colour 6.003 Ref. Colour 6.036
6.1 Ash Dark Blonde 6.11 Medium Cool Ash 3.3 fl oz 6.22 Brilliant Violet Dark Blonde
Ref. Colour 6.1 6.11 Medium Cool Ash 3.3 fl oz Ref. Colour 6.22
6.23 Jacaranga 6.3 Dark Golden Brown 6.31 Dark Golden Ash Blonde
Ref. Colour 6.23 Ref. Colour 6.3 Ref. Colour 6.31
6.4 Dark Copper Blonde 6.62 Brilliant Red Dark Blonde 6.66 Intense Red Dark Blonde
Ref. Colour 6.4 Ref. Colour 6.62 Ref. Colour 6.66
7.0 Blonde 7.00 Intense Natural Blonde 7.003 Bahia Natural Blonde
Ref. Colour 7.0 Ref. Colour 7.00 Ref. Colour 7.003
7.036 Milk Chocolate 7.1 Ash Blonde 7.11 Medium Light Cool Ash 3.3 fl oz
Ref. Colour 7.036 Ref. Colour 7.1 7.11 Medium Light Cool Ash 3.3 fl oz
7.23 Walnut 7.3 Golden Blonde 7.31 Golden Ash Blonde
Ref. Colour 7.23 Ref. Colour 7.3 Ref. Colour 7.31
7.43 Golden Copper Blonde 7.44 Intense Copper Blonde 7.53 Mahogany Golden Blonde
Ref. Colour 7.43 Ref. Colour 7.44 Ref. Colour 7.53
8.0 Light Blonde 8.00 Intense Natural Light Blonde 8.035 Cappuccino
Ref. Colour 8.0 Ref. Colour 8.00 Ref. Colour 8.035
8.1 Light Ash Blonde 8.11 Light Cool Ash 3.3 fl oz 8.3 Light Golden Blonde
Ref. Colour 8.1 8.11 Light Cool Ash 3.3 fl oz Ref. Colour 8.3
8.31 Light Golden Ash Blonde 8.44 Intense Copper Light Blonde 8.46 Intense Copper Red Light Blonde
Ref. Colour 8.31 Ref. Colour 8.44 Ref. Colour 8.46
8.66 Intense Red Light Blonde 9.0 Very Light Blonde 9.003 Bahia Natural Very Light Blonde
Ref. Colour 8.66 Ref. Colour 9.0 Ref. Colour 9.003
9.035 Caffelatte 9.1 Very Light Ash Blonde 9.11 Lightest Cool Ash 3.3 fl oz
Ref. Colour 9.035 Ref. Colour 9.1 9.11 Lightest Cool Ash 3.3 fl oz
9.22 Light Pearl Violet 3.38 fl. oz. 9.23 Birch 9.3 Very Light Golden Blonde
9.22 Light Pearl Violet Ref. Colour 9.23 Ref. Colour 9.3
9.31 Very Light Golden Ash Blonde 9.43 Golden Copper Very Light Blonde Ref. Corrector- Blue 3.3 fl.oz.
Ref. Colour 9.31 Ref. Colour 9.43 Ref. Corrector Blue
Ref. Corrector- Gold 3.3 fl.oz. Ref. Corrector- Green 3.3 fl.oz. Ref. Corrector- Neutral 3.3 fl.oz.
Ref. Corrector Gold Ref. Corrector Green Ref. Corrector Neutral
Ref. Corrector- Orange 3.3 fl.oz. Ref. Corrector- Red 3.3 fl.oz. Ref. Corrector- Silver 3.3 fl.oz.
Ref. Corrector Orange Ref. Corrector Red Ref.Corrector Silver
Ref. Corrector- Violet 3.3 fl.oz. Direct Colour Salon Intro Direct Colour-Crystal Clear
Ref. Corrector Violet Ref Direct Colour Intro Ref Direct Colour-Crystal Clear
Direct Colour-Denim Blue Direct Colour-Emerald Green Direct Colour-Orchid Magenta
Ref Direct Colour-Denim Blue Ref Direct Colour-Emerald Green Ref Direct Colour-Orchid Magenta
Direct Colour-Radiant Red Direct Colour-Saffron Yellow Direct Colour-Violet Grape
Ref Direct Colour-Radiant Red Ref Direct Colour-Saffron Yellow Ref Direct Colour-Violet Grape
Ref. Pearl Booster 3.3 fl.oz. Ref. Peroxide 1.9%/6 Volume Liter Ref. Peroxide 12%/40 Volume Liter
Ref. Corrector Pearl Ref. Peroxide 6 Volume Ref. Peroxide 40 Volume
Ref. Peroxide 3%/10 Volume Liter Ref. Peroxide 6%/20 Volume Liter Ref. Peroxide 9%/30 Volume Liter
Ref. Peroxide 10 Volume Ref. Peroxide 20 Volume Ref. Peroxide 30 Volume
ProPlex 01. Bonder 100ml ProPlex 01. Bonder 500ml ProPlex 02. Perfector 500ml
REF ProPlex 01. Bonder 100ml REF ProPlex 01. Bonder 500ml ProPlex 02. Perfector 500ml
ProPlex Try Me Kit Ref. Bleach REFILL 500g/17.63 fl.oz. REF Bleach Resealable Bag
REF ProPlex Try Me Kit
Ref. Bleach REFILL
 		Ref. Bleach w/ Jar
Ref. Colour Bowl Ref. Colour Brush REF Lift & Glow Kit #2
Ref. Colour Bowl Ref. Colour Brush 3 of Each Color & 2 of Each Developer
REF Logo Color Whisk REF Permanent Colour Intro Ref. Soft Color 0.00 Clear Corrector
REF Logo Color Whisk

Silicone whisk is the perfect size to mix color!
*Bowl and brush are not included in the price-shown for sizing only 		Includes one each of the Permanent colour shades PLUS Ref. Soft Colour 0.00
Ref. Soft Color 1.0 Black Ref. Soft Color 10.0 Extra Light Blonde Ref. Soft Color 10.1 Extra Light Ash Blonde
Ref Soft Colour 1.0 Ref. Soft Colour 10.0 Ref. Soft Colour 10.1
Ref. Soft Color 10.21 Extra Light Pearl Ash Blonde Ref. Soft Color 4.0 Brown Ref. Soft Color 4.11 Darkest Cool Ash
Ref. Soft Colour 10.21 Extra Light Ref. Soft Colour 4.0 Ref. Soft Colour 4.11 Darkest Cool Ash
Ref. Soft Color 4.3 Golden Brown Ref. Soft Color 4.4 Copper Brown Ref. Soft Color 5.036 Coffee
Ref. Soft Colour 4.3 Ref. Soft Colour 4.4 Ref. Soft Colour 5.036
Ref. Soft Color 5.12 Wenge Ref. Soft Colour 5.26 Ref. Soft Color 5.55 Intense Light Mahogany
Ref. Soft Colour 5.12 Ref. Soft Colour 5.26
 		Ref. Soft Colour 5.55
Ref. Soft Color 5.66 Intense Red Light Brown Ref. Soft Color 6.0 Dark Blonde Ref. Soft Color 6.1 Dark Ash Blonde
Ref. Soft Colour 5.66 Ref. Soft Colour 6.0

 		Ref. Soft Colour 6.1
Ref. Soft Color 6.11 Medium Cool Ash Ref. Soft Colour 6.22 Ref. Soft Color 6.23 Jacaranga
Ref. Soft Colour 6.11 Medium Cool Ash Ref. Soft Colour 6.22
 		Ref. Soft Colour 6.23
Ref. Soft Color 6.31 Dark Golden Ash Blonde Ref. Soft Color 6.4 Dark Copper Blonde Ref. Soft Color 6.66 Intense Red Dark Blonde
Ref. Soft Colour 6.31 Ref. Soft Colour 6.4 . Ref. Soft Colour 6.66
Ref. Soft Color 7.036 Chocolate Ref. Soft Color 7.3 Golden Blonde Ref. Soft Color 7.43 Golden Copper Blonde
Ref. Soft Colour 7.036 Ref. Soft Colour 7.3 Ref. Soft Colour 7.43
Ref. Soft Colour 7.44 Ref. Soft Color 7.56 Mahogany Golden Blonde Ref. Soft Color 8.0 Light Blonde
Ref. Soft Colour 7.44 Intense Copper Blonde
 		Ref. Soft Colour 7.53 Ref. Soft Colour 8.0
Ref. Soft Color 8.1 Light Ash Blonde REF Soft Colour 8.11 Light Cool Ash Ref. Soft Color 8.31 Light Golden Ash Blonde
Ref. Soft Colour 8.1 Ref. Soft Colour 4.11 Darkest Cool Ash Ref. Soft Colour 8.31
Ref. Soft Color 8.66 Intense Red Light Blonde Ref. Soft Color 9.035 Caffelatte Soft Colour 9.22 Pearl Violet
Ref. Soft Colour 8.66 Ref. Soft Colour 9.035 Soft Colour 9.22 Pearl Violet
Ref. Soft Color 9.23 Birch Ref. Soft Color 9.3 Very Light Golden Blonde Ref. Soft Color 9.43 Golden Copper V. Light Blonde
Ref. Soft Colour 9.23



 		Ref. Soft Colour 9.3 Ref. Soft Colour 9.43 .
REF Soft Colour Intro REF Try Me Intro Ref. Colour Chart
REF Soft Colour Intro Try the top sellers in REF! Ref. Colour Chart
REF. Soft Colour SWATCH BOOK
REF. Soft Colour SWATCH BOOK-NEW
   
 
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