Innovative color-toning formula with naturally intense purple-red pigments deliver the most natural looking and long lasting hair color correction for brilliantly blonde hair.
Formulated with the Exclusive Violet Botanical Complex
Blueberries, Purple Sweet Potatoes and Purple Carrots, packed with magnified amounts of beta-carotene, lycopene and lutein -- much higher than their pale counterparts -- are uniquely chosen to deliver both color-corrective benefits and rich nutritional supplementation. Mega doses of beta-carotene supports fiber strength and collagen integrity that keeps hair supple and resistant to breakage, especially important for color-treated hair.
- Awakens & illuminates highlights in platinum & blonde hair
- Helps to eliminate unwanted yellow/brassy tones
- Deeply conditions hair for improved manageability, elasticity and damage resistance
- Restores moisture balance for lasting color retention
Use as a system with Cool Blonde Shampoo 1-2 times weekly.