Nook Origin 11.11 – Blonde Platinum Light Intense Ash – 100 ml
Maximum lift. Double ash. Ultra-cool clarity for lightest blondes.

Nook Origin 11.11 Blonde Platinum Light Intense Ash delivers ultra-refined platinum results with exceptional ash control at the highest levels of lift. Formulated for precision blonding, it neutralizes stubborn warmth and yellow tones while creating a bright, clean, cool blonde with radiant shine and 100% grey coverage.

Part of the Nook Origin Color collection, this formula is PPD-free, and fragrance-free, enriched with organic elderberry, plant-based keratin, and a trio of argan, linseed, and sunflower oils. It delivers maximum blonding with minimal sensitivity—for results that are as gentle as they are striking.

🌿 Key Features:
• Ultra-light platinum with intense double ash tone
• 100% grey coverage with a cool, silvery finish
• PPD-free, and fragrance-free
• Enriched with elderberry extract, keratin, and botanical oils
• Vegan, dermatologically tested, and scalp-safe

💼 Ideal For:
• Clients craving icy platinum with no trace of warmth
• Maximum blonding with clean, modern reflect
• Salons focused on safe, high-lift color with naturally derived care

📄 Mixing & Processing:
Mix 1:1.5 with Nook Origin Developer
Processing time: 30–35 minutes
Adjust based on hair texture, porosity, and desired tone