Nook Origin 10.1 – Platinum Blonde Ash – 100 ml
Icy precision. Clean platinum. Ash-toned brilliance with natural care.

Nook Origin 10.1 Platinum Blonde Ash delivers a cool, platinum blonde finish with soft ash reflect—perfect for canceling out residual yellow and achieving that clean, high-lift tone. Crafted with over 90% naturally derived ingredients, this professional shade provides 100% grey coverage while protecting the hair and scalp with every step.

Part of the Nook Origin Color collection, this PPD-free, and fragrance-free formula is enriched with organic elderberry, plant-based keratin, and a nourishing trio of argan, linseed, and sunflower oils to ensure shine, softness, and scalp comfort—especially after pre-lightening.

🌿 Key Features:
• PPD-free, and fragrance-free
• 100% grey coverage with a soft, cool platinum ash result
• Neutralizes yellow and brassiness at level 10
• Enriched with organic elderberry, keratin, and botanical oils
• Vegan, dermatologically tested, and safe for sensitive skin

💼 Ideal For:
• Clients seeking a cool, icy blonde without brass
• Toning pre-lightened or naturally pale blonde hair
• Salons specializing in clean, high-performance blonding

📄 Mixing & Processing:
Mix 1:1.5 with Nook Origin Developer
Processing time: 30–35 minutes
Adjust based on hair condition, lift level, and tone target